iRubric: TV Commercial in Italian rubric

Commercial uses sentence structures and/or language that detract and do not support the topic.

Misusage of conjugations, nouns and adjectives agreements make it difficult to understand the commercial.

Commercial clearly states the benefits and why you should buy the product. Language structures and vocabulary are appropriate in supporting the topic.

Commercial highlights many great things about the product and explains why you should buy it in a creative way. Language structures and vocabulary are appropriate in supporting the topic.

Slogan and text are mumbled, incorrectly pronounced terms, and low quality of the sound make impossible for viewers to hear and understand.

Sound is low. Incorrectly pronounced terms inhibit understanding. Viewers have difficulty hearing and understanding.

Voice is clear. Most words are pronounced correctly. Most audience members can hear and understand with little effort in Italian.

Clear voice and correct, precise pronunciation of terms. Enthusiastic delivery. Viewers can hear and understand without effort in Italian.

There is little evidence of creativity in the project.
Presenters were unenthusiastic; audience's attention showed disinterest and the purpose for the project was not achieved.

The project contains a few creative details and/or descriptions, but they distract from the project. Presenters were somewhat enthusiastic and kept the audience's attention for the most part.

The commercial contains several creative details and/or descriptions.
Presenters were enthusiastic.

The commercial contains many creative details and/or descriptions that contribute to the viewer's enjoyment. Presenters were very enthusiastic, commercial kept the attention of the audience the whole time.