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iRubric: 珍珠奶茶 Zhēnzhū nǎichá 广告 Guǎnggào Commercial rubric

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珍珠奶茶 Zhēnzhū nǎichá 广告 Guǎnggào Commercial Commercial Rubric for evaluating student commercial Rubric Code: E224BBX By eileen2017 Ready to use Public Rubric Subject: Foreign Languages Type: Project Grade Levels: K-5, 6-8

珍珠奶茶Zhēnzhū nǎichá广告Guǎng gào
	Poor 10 pts	Fair 20 pts	Good 30 pts	Excellent 40 pts
Organization	Poor Audience cannot understand presentation because there is no sequence of information.	Fair Audience has difficulty following presentation because it jumps around.	Good Presented in logical sequence which audience can follow.	Excellent Presented information in logical, interesting sequence which audience can follow.
Conventions	Poor Conventions are weak. There are numerous errors in spelling, punctuation, capitalization etc.	Fair Conventions are okay. There are some errors in spelling, punctuation, capitalization etc.	Good Conventions are good There are one or two errors in spelling, punctuation, capitalization etc.	Excellent Conventions are excellent. There are no errors in spelling, punctuation, capitalization etc.
Text and Graphics	Poor Student uses poor graphics or no graphics	Fair Student occasionally uses graphics that rarely support text and presentation.	Good Student's graphics relate to text and presentation.	Excellent Student's graphics explain and reinforce screen text and presentation.
Chinese Language	Poor Use less than 4 Chinese sentences.	Fair Use 5-6 Chinese sentences.	Good Use 7-9 Chinese sentences.	Excellent Use at least 10 Chinese sentences.
Visual Appeal	Poor Students use of visual appeal is weak and forced.	Fair Students use of visual appeal is attempted, but needs more flair.	Good Students use of visual appeal is on track.	Excellent Students use of visual appeal went above and beyond expectations trying new and innovative styles to add to the presentation.
Length	Poor	Fair Commercial is less than 30 seconds	Good Commercial is :31-:45	Excellent Commercial is :45- one minute.