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iRubric: TV Commercial for Selling a Product rubric
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TV Commercial for Selling a Product
TV Commercial for Selling a Product
Students will create a 30-60 second commercial selling a product to a targeted audience using a specific advertising technique which cannot be the same as another member of the group.
Rubric Code:
D22C5X2
By
chayjay
Ready to use
Public Rubric
Subject:
Communication
Type:
Project
Grade Levels:
9-12
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Commercial Rubric
Poor
5 pts
Fair
10 pts
Good
15 pts
Excellent
20 pts
1. Organization
Poor
Audience cannot understand commercial because there is no sequence of information. Time is under 30 seconds or over 1 minute.
Fair
Audience has difficulty following commercial because there is no sequence of information. Close to time constraint.
Good
Commercial mostly shows information in logical sequence which audience can follow. Time constraints
followed 30-60 seconds.
Excellent
Commercial shows information in logical, interesting sequence which audience can follow. Time constraints
followed 30-60 seconds.
2. Content
Poor
Content is weak. Audience is unsure of what this product can do.
Commercial does not utilize an advertising technique
Fair
Commercial is confusing and audience is somewhat unclear of what product can do.
Commercial somewhat utilizes an advertising technique
Good
Commercial is clear in what the product can do but doesn't give a great need for the audience to buy it.
Commercial mostly properly utilizes an advertising technique
Excellent
Commercial is very clear of what the product can do and shows a need for why audience should buy the product.
Commercial properly utilizes an advertising technique
3. Text & Graphics
Poor
Student uses poor graphics or no graphics.
Fair
Student occasionally uses graphics that rarely support text. P
Good
Student's graphics relate to text and presentation. Price and location of product is included but is still unclear how a customer can buy it.
Excellent
Student's graphics explain and reinforce screen text.
6. Visual/Aural Techniques
Poor
Student made poor choices in visual and aural techniques (costumes, props, music or other sounds) and due to this message is unclear.
Fair
Student does not use enough visual and aural techniques (costumes, props, music or other sounds) and/or they interfere with message.
Good
Student uses many visual and aural techniques (costumes, props, music or other sounds) but they interfere with message at times.
Excellent
Student uses many visual and aural techniques (costumes, props, music or other sounds) and they do not interfere with message.
7. Creativity
Poor
Commercial demonstrated little or no level of creativity. Was not interesting and did not make you want to buy the product.
Fair
Commercial demonstrated some level of creativity but did not make you want to buy the product.
Good
Commercial demonstrated moderate level of creativity. Was somewhat interesting and made you think about buying the product.
Excellent
Commercial demonstrated high level of creativity. Was exciting and interesting and made you want to buy the product.
Keywords:
Presentation
Subjects:
Communication
Science
Social Sciences
(General)
Types:
Project
Presentation
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