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iRubric: TV Commercial rubric

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TV Commercial TV Commercial Your group needs to create a commercial intended to sell a product. The commercial needs to be a minimum or 30 seconds and a maximum of 60 seconds. You must have a completed storyboard. Your group can act this out, or preferably record your commercial on your phone. Rubric Code: AXB9648 By nhiggins Ready to use Public Rubric Subject: Vocational Type: Project Grade Levels: 9-12

Commercial Ad Rubric
	Poor 1 pts	Fair 3 pts	Excellent 5 pts
Storyboard	Poor Storyboard is not complete and does not have all dialogue and time accounted for.	Fair Storyboard is mostly complete and has most dialogue and time accounted for.	Excellent Storyboard is complete and has all dialogue and time accounted for.
Organization	Poor Audience cannot understand presentation because there is no sequence of information.	Fair Audience has difficulty following presentation because students jump around.	Excellent Students present product story in logical, interesting sequence which audience can follow.
Content	Poor Content is weak. Facts are confusing.	Fair Student has some information, but lacks specifics of in their content. It does not seem to flow with the rest of the commercial.	Excellent Student include specific information and it flows with the rest of the commercial. It does not seem forced in, but flows naturally with the rest of the commercial.
Audio	Poor Student's copy is not well written, voice is inaudible and students incorrectly pronounce terms, and speak too quietly for viewing audience to hear	Fair Student's copy is not fluid and voice is low. Students incorrectly pronounce terms. Audience members have difficulty hearing	Excellent Student uses well written script, a clear voice and correct, precise pronunciation of terms. Students are enthusiastic. All viewing audience can hear without effort.
Props	Poor No use of props or materials. Logo is not included.	Fair Little use or of props or materials that do not help the viewers understanding of the commercial. Logo advertisement lacks creativity and good use of art elements.	Excellent Excellent use of props and materials to enhance commercial for the viewer. Logo fits with the commercial. It is very creative and shows great use of art elements.