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iRubric: Marketing Poster Assessment rubric
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Marketing Poster Assessment
Marketing Poster Assessment
Rubric for assessing a poster assignment for Marketing and the 4Ps. Someone who has no prior knowledge of the of marketing should be able to look at your poster and understand the 4 Ps as well as AIDA.
Rubric Code:
AX9A96W
By
scottschro
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
(none)
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Poster Assessment
Needs Improvement
1 pts
Average
2 pts
Excelling
3 pts
Poster is informative
Needs Improvement
Minimal information of 4Ps is provided. Some information is accurate and little is in learners' own words. Difficult for anyone to grasp understanding of 4Ps by simply looking at poster
Average
Basic information of 4Ps is provided. Most information is accurate and some is in learners' own words. Anyone could gain some understanding of 4Ps. .
Excelling
Excellent representation of all utilities. All 4P information is accurate and is in learners' own words. Anyone could walk up to poster and understand all 4Ps.
Spelling And Grammar
Needs Improvement
Many spelling and grammar errors present.
Average
A few spelling/grammar mistakes.
Excelling
No mistakes in spelling or grammar.
Neatness
Needs Improvement
Very untidy. No structure. Images and information are presented in an illogical manner. Can't read words.
Average
Structured but untidy. Could be neater. Writing a little messy or small.
Excelling
Very neat and well structured. Information and images are presented in a logical and clear manner. Letters are easy to read.
AIDA
Needs Improvement
Poster is unattractive and lacks creativity and aspects of AIDA. No impact is created.
Average
Poster is creative and attracts attention. Lacks impact but some of AIDA is adhered to.
Excelling
Poster is creative, attracts attention and sends out a powerful message. It creates a suitable impact by touching on all areas of AIDA.
Pictures / Graphics
Needs Improvement
Poor choice of product picture; minimal graphics
Average
Good product picture; additional pictures or drawings of utilities included
Excelling
Effective choice of product and picture; several graphics/pictures/ drawings enhances explanation of the 5 utilities
Keywords:
Poster, marketing, 4Ps, AIDA
Subjects:
Business
(General)
Types:
Project
Presentation
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