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iRubric: Advertising Campaign - Team rubric

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Advertising Campaign - Team APR/MKT 207 Advertising Campaign - Final Project (Team) Rubric Code: A2WW458 By elobrigo Ready to use Public Rubric Subject: English Type: Project Grade Levels: 6-8

Ad Campaign
	Outstanding 3 pts	Good 2 pts	Needs Improvement 1 pts
Campaing 6 points	Outstanding Your ads showed creativity and an awareness of the principles of persuasive techniques	Good Your ads showed that you applied the principles of persuasive techniques but the overall concept may not be fully developed.	Needs Improvement Your ads show lack of planning and little evidence that an overall composition was planned.
Audience in mind 3 points	Outstanding Your campaign addresses the target audience with proper tone and key message	Good The campaign is done well, but one or two key pieces are missing: target audience, proper tone, and key message	Needs Improvement Comprehensive is not completely thought through, missing: target audience, proper tone, and key message
Attractiveness/Mechanics/Grammar 3 points	Outstanding The project is exceptionally attractive in terms of design, layout, formats, neatness, mechanics and grammar	Good The project is acceptably attractive in terms of design, layout, and neatness.	Needs Improvement The project is adequately prepared with little attention in terms of design, layout, neatness, grammar
Rationale - included in script 3 points	Outstanding The project contains a persuasive, logical explanation of the strategy behind the campaign idea	Good The project contains an adequate explanation of the strategy	Needs Improvement The project contains a minimal explanation of the strategy
Media & Symbol, Slogan, or Pictures 6 points	Outstanding The campaign is composed of original creative designs using proper media vehicles to reach target audience (advertisement, commercial, instrument packaging)	Good The campaign is composed of creative concepts expressed in media vehicles that might reach target. (advertisement, commercial, instrument packaging)	Needs Improvement The campaign seems weak in the media vehicles chosen, timing or placement (advertisement, commercial, instrument packaging)
Team Work 3 points	Outstanding Outstanding:	Good Good :	Needs Improvement Needs improvement: