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iRubric: Advertising Campaign - Team rubric
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Advertising Campaign - Team
APR/MKT 207 Advertising Campaign - Final Project (Team)
Rubric Code:
A2WW458
By
elobrigo
Ready to use
Public Rubric
Subject:
English
Type:
Project
Grade Levels:
6-8
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Ad Campaign
Outstanding
3 pts
Good
2 pts
Needs Improvement
1 pts
Campaing
6 points
Outstanding
Your ads showed creativity and an awareness of the principles of persuasive techniques
Good
Your ads showed that you applied the principles of persuasive techniques but the overall concept may not be fully developed.
Needs Improvement
Your ads show lack of planning and little evidence that an overall composition was planned.
Audience in mind
3 points
Outstanding
Your campaign addresses the target audience with proper tone and key message
Good
The campaign is done well, but one or two key pieces are missing: target audience, proper tone, and key message
Needs Improvement
Comprehensive is not completely thought through, missing: target audience, proper tone, and key message
Attractiveness/Mechanics/Grammar
3 points
Outstanding
The project is exceptionally attractive in terms of design, layout, formats, neatness, mechanics and grammar
Good
The project is acceptably attractive in terms of design, layout, and neatness.
Needs Improvement
The project is adequately prepared with little attention in terms of design, layout, neatness, grammar
Rationale - included in script
3 points
Outstanding
The project contains a persuasive, logical explanation of the strategy behind the campaign idea
Good
The project contains an adequate explanation of the strategy
Needs Improvement
The project contains a minimal explanation of the strategy
Media & Symbol, Slogan, or Pictures
6 points
Outstanding
The campaign is composed of original creative designs using proper media vehicles to reach target audience
(advertisement, commercial, instrument packaging)
Good
The campaign is composed of creative concepts expressed in media vehicles that might reach target.
(advertisement, commercial, instrument packaging)
Needs Improvement
The campaign seems weak in the media vehicles chosen, timing or placement
(advertisement, commercial, instrument packaging)
Team Work
3 points
Outstanding
Outstanding:
Good
Good :
Needs Improvement
Needs improvement:
Subjects:
Arts and Design
Business
Communication
English
Types:
Project
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