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iRubric: Team Project-Media Campaign rubric
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Team Project-Media Campaign
Group Project and Presentation
Use the Rubric to help with development of your final project for our PBL- Bits of Fauquier
Rubric Code:
R22C6X3
By
niclady506
Ready to use
Public Rubric
Subject:
Education
Type:
Project
Grade Levels:
6-8
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Team Presentation
Below Standard
1 pts
Approaching Standard
2 pts
Meets Standard
3 pts
Above Standard
4 pts
Project Content
Below Standard
Minimal information is included, some information is not relevant to outcomes, content is not well structured, few to no citation. Inadequate research is conducted.
The relevancy and/or authenticity was ineffective or not addressed.
Approaching Standard
Subject specific information is included, most sources properly cited. Includes enough elaboration to give readers an understanding of the topic. Basic research is evidenced.The relevancy and/or authenticity is addressed but not fully developed or presented.
Meets Standard
New and innovative content is explored, information expands on basic knowledge of topic, sources properly cited, and extensive research is conducted. The relevancy and authenticity is at addressed and made clear for the aduience.
Above Standard
Covers topic completely and in depth. Provides audience with new information.Includes properly cited sources and complete information.
The relevancy and authenticity is at an expert stage.
Critical Analysis
Below Standard
Insufficient amount of evidence, misinterpreted information. Limited evidence is used to support each point.Incomplete or not fully developed answer given to driving question; few to no conclusions offered to community
Approaching Standard
There is an appropriate and adequate amount of evidence. Each point is mainly addressed. Feasible answer given to driving question; one well thought out conclusion or multiple emerging ideas explained to community
Meets Standard
Strong and adequate evidence is used to support each point. Solid answer given to driving question; well thought out conclusions explained to community
Above Standard
Profound evidence is used to support each point. Thorough answer given to driving question; well thought out and executable solutions proposed to community
Target audience/persuasion
Below Standard
It was unclear who your audience was.
-Nothing about the advertisement was convincing or useful for selling your product.
-No evident use of any persuasive appeal
Ad is neither suitable nor relevant for the target audience.
Approaching Standard
Your advertisement did not connect with your intended audience.
-Very little of the advertisement was convincing to buy your product.
-Some evidence of a persuasive appeal
Ad is somewhat suitable and relevant for the targeted audience.
Meets Standard
It was very clear who your audience was.Your advertisement did not connect with your intended audience. Your advertisement was convincing to buy your product.
-Persuasive appeal was apparent
Ad is mostly suitable and relevant for the target audience.
Above Standard
It was very clear who your audience was.
-You connected well with your audience and provided a convincing argument as to why they should purchase your product.
-Strong use of a persuasive appeal
Ad is completely suitable and relevant for the target audience.
Organization
Below Standard
Poor time management, unequal group member contribution, disorganized transitions between presenters.
Does not conatin all required elements.
Approaching Standard
Good time management, equal group member contributions, smooth transition between group members.
Contains most required elements.
Meets Standard
Excellent coordination between group members, excellent flow during transitions.
Contains all required elements.
Above Standard
Highly effective organization in each facet of the project.
Contains extra elements beyond the required.
Media Literacy
Below Standard
Some attempt to use a marketing strategy is apparent, but it is ineffective for this cmapaign. Uses overt and implied messages to draw inferences and in simple media texts with limited effectiveness.
Approaching Standard
Marketing strategy was utilized, but multiple questions remain for effectiveness. Uses overt and implied messages to draw inferences and in simple media texts with some effectiveness.
Meets Standard
Good use of a marketing strategy is apparent, adds value and depth to the campaign. Uses overt and implied messages to draw inferences and in simple media texts with considerable effectiveness
Above Standard
Industry ready marketing strategy is used; fully promotes message of campaign. Uses overt and implied messages to draw inferences and in simple media texts with a high degree of effectiveness
Presentation
Below Standard
Relies heavily on written notes, seldom makes eye contact, voice is low and mumbled.The final product was unorganized, messy, and was not suitable for this task.
Approaching Standard
Presents with enthusiasm, makes eye contact regularly, articulates and projects voice.The final presentation was average with little effort put into the design features. Not uniform in appearance.
Meets Standard
Presents with confidence, uses strong delivery style, and engages audience.The final presentation was well-done with strong effort demonstrated with the design features used for the final product.
Above Standard
Presents with confidence,and command of both audience engagement and public speaking skills. The final product was a EXCELLENT example of a media campaign. Its use of design features are superb. It is Industry ready.
Collaboration
Below Standard
Poor collaboration with group members, lack of participation in group planning meetings, lack of accountability to the group.
Late for all or most group meetings, misses all deadlines for turning in work.
Approaching Standard
Regarded as working well with others, regular participation in group planning meetings, accountable to other members of the group. Sometimes late for group meetings, frequently turns most work on time.
Meets Standard
Showed initiative by consistently sharing knowledge, opinions, and skills to share with the team. Performed all duties of assigned team role and was accountable to the group. Always did the assigned work. Punctual for group meetings, turns in most work on time
Above Standard
Demonstrated leadership skills by organizing and coordinating tasks to meet team needs. Always has a positive attitude about the task(s) and the work of others. Consistently punctual for group meetings, turns in all work on time.
Mock Presentation
Below Standard
Did not participate.
Approaching Standard
Participated. Used some feedback for final product.
Meets Standard
Participated fully, team met once with "field experts", used feedback to improve final product.
Above Standard
Participated fully, team utilized "field experts" and met multiple times during project, used feedback to improve final product.
Subjects:
Business
Education
(General)
Types:
Project
Presentation
Assignment
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