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iRubric: Video Commercial or Advertisement rubric
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Video Commercial or Advertisement
Video Commercial or Advertisement
Students will create a commercial/ billboard advertisement promoting their marketing project. The commercial or billboard must include the following: slogan, logo, what is the product , why consumers should buy the item , who the product was created for, when will it be available, and where can you buy it. The student must explain the type of promotion he/she selected, how this type of sales promotion will gain customers, what stage in the PLC would the advertisement be most effective.
Rubric Code:
MX2B786
By
tckldpink
Ready to use
Public Rubric
Subject:
Business
Type:
Presentation
Grade Levels:
9-12
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Desktop Mode
Mobile Mode
Video/ Commercial/ Advertisement
Exceeded Expectations
4 pts
Met most Expectations
3 pts
Met some Expectations
2 pts
Did not meet Expectations
1 pts
Comments
(N/A)
Facts
Exceeded Expectations
The student expressed factual information and incorporated at least three additional, related concepts in a creative manner, showing acceptable effort.
Met most Expectations
The student expressed factual information in a creative manner and incorporated 2 additional, related concepts showing acceptable effort.
Met some Expectations
The student expressed factual information in manner that showed little effort.
Did not meet Expectations
The student expressed information unrelated to fact in a manner that showed no effort.
Comments
Creativity/ Organization
Exceeded Expectations
The student product had content related to the topic as well as supplemental information relating to people and places. The ad flowed and was viewer pleasing.
Met most Expectations
The student had content related to the topic with no supplemental information relating to people or places. The ad flowed and was viewer pleasing.
Met some Expectations
The student had minimal content related to the topic. The ad was hard to follow.
Did not meet Expectations
The content was unrelated to the topic and the ad was hard to follow.
Comments
Storyboard Clarity & Neatness
Exceeded Expectations
Storyboard is easy to read and all elements are so clearly written, labeled, and drawn that someone else could re-create the ad.
Met most Expectations
Easy to read and most elements are clearly written, labeled, and drawn . Someone could re-create the ad after asking 1-2 questions.
Met some Expectations
Storyboard is difficult to read with rough drawings and labels. It would be hard for someone to re-create the ad without asking a lot of questions.
Did not meet Expectations
Storyboard is too difficult to read. It would be impossible to re-create the ad.
Comments
References Page
Exceeded Expectations
6+ references, all formatted correctly.
Met most Expectations
4-5 references, all are formatted correctly.
Met some Expectations
2-3 references, most are formatted correctly.
Did not meet Expectations
No references, or they are formatted incorrectly.
Comments
Edmodo
Exceeded Expectations
Product was correctly uploaded to Edmodo and turned in on time.
Met most Expectations
Product was correctly uploaded to Edmodo but not turned in on time.
Met some Expectations
Product was not uploaded to Edmodo or turned in on time.
Did not meet Expectations
Product was not completed
Comments
Keywords:
education,advertisment, commercial
Subjects:
Business
English
Science
Social Sciences
Types:
Presentation
Writing
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