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iRubric: Professional Website Assignment rubric

iRubric: Professional Website Assignment rubric

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Professional Website Assignment 
Professional Website Assignment
The Objectives for the Personal Branding Website Assignment are below: 1. Develop a personal brand that is communicated in a professional/personally developed website. 2. Incorporate elements of a successful website 3. Develop a graphically rich website that is professional and demonstrates your marketability to your target audience
Rubric Code: ZXA8CB7
By chayjay
Ready to use
Public Rubric
Subject: Finance  
Type: Project  
Grade Levels: Undergraduate

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  Excellent

10 pts

Good

8 pts

Fair

6 pts

Poor

3 pts

Writing Skills
10 pts

Grammar, spelling, punctuation, mechanics, MLA Citations
Excellent

Strong writing skills. Effective decision making choices regarding communication theories and practices. Exceptional use of language, production skills, organization and structure.
Good

Good writing skills. Student uses verbal and nonverbal communication somewhat effectively and understanding of communication theories and practices is apparent.
Fair

Writing skills are weak and lack appropriate messaging. Questionable choices about communication tactics are present but some degree of understanding is present.
Poor

Writing skills are poor and lack detail and appropriate purpose.
Design
10 pts

Excellent

The site contains a professional theme, which matches the business. A minimum of four webpages, strong graphics and exceeds assignment expectations. Sample products are easy to locate and all site components are present and well done.
Good

The site contains an effective theme for the business, four webpages, good graphics and meets criteria. Sample products are identifiable and the site components meet the criteria.
Fair

The site contains a theme, graphics, some webpages and the video does not meet all expectations. Sample products are present and meet some of the criteria.
Poor

The site theme is inappropriate and several webpages are missing. The video does not meet the assignment criteria. Sample products are missing or inappropriate.
Business Specific
20 pts

Can this be a successful business in the "real" world?
Excellent

The supporting documents represent diverse examples of student work and exemplify transferable skills. The number of supporting documents exceeds the criteria.
Good

The supporting documents are appropriate, the student work represents acceptable conventions and exemplify some transferable skills.
Fair

The supporting documents are not diverse and represent limited skills and abilities.
Poor

The supporting documents lack diversity and do not effectively portray student skills and abilities.
Adheres to Assignment Criteria
10 pts

Excellent

The site exceeds assignment criteria and includes additional information that is professional and valuable to potential customers.
Good

The site meets expectations regarding assignment criteria and includes basic information relevant to potential customers.
Fair

The site adheres to assignment components but does not include the number of documents required or the quality expected of an educated workforce.
Poor

The site does not reflect quality work, examples or the conventions of the discipline.



Keywords:
  • career readiness, personal branding, website development



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