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iRubric: Persuasive Product Ad rubric

iRubric: Persuasive Product Ad rubric

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Persuasive Product Ad 
Persuasive Restaurant Ad
Students will create an ad incorporating persuasive techniques and language
Rubric Code: ZX833X5
By MrsMineo
Ready to use
Public Rubric
Subject: English  
Type: Writing  
Grade Levels: K-5, 6-8

Powered by iRubric Persuasive Restaurant Ad
  Excellent

5 pts

Good

4 pts

Fair

3 pts

Poor

2 pts

Logo

A visual representation of the Planet name
Excellent

Planet logo is original, eye-catching, colorful, and neatly drawn.
Logo represents a recognizable aspect of the restaurant.
Good

Planet logo is original, eye-catching, colorful, and neatly drawn.
Logo does NOT represent a recognizable aspect of the restaurant.
Fair

Planet logo is NOT
original, eye-catching, colorful, OR neatly drawn.
Logo represents a recognizable aspect of the restaurant.
Poor

Planet logo is NOT
original, eye-catching, colorful, OR neatly drawn.
Logo does NOT represent a recognizable aspect of the restaurant.
Slogan

A memorable phrase about some aspect of the Planet
Excellent

Planet slogan is original, well-worded, and easily recalled.
Slogan represents some aspect of the restaurant.
Good

Planet slogan is original, well-worded, and easily recalled.
Slogan does NOT represent some aspect of the restaurant.
Fair

Planet slogan is NOT original, well-worded, and easily recalled.
Slogan represents some aspect of the restaurant.
Poor

Planet slogan is NOT original, well-worded, and easily recalled.
Slogan does NOT represent some aspect of the restaurant.
Persuasive Techniques

2 persuasive techniques used:
comparison, causality, parallelism, exaggerated statement, contradictory statement, misleading statement
Excellent

More than one technique used to successfully persuade.
Terms of persuasive
language also used
Good

More than one technique used to successfully persuade.
Terms of persuasive
language NOT used.
Fair

At least one technique used to successfully
persuade.
Terms of persuasive
language used.
Poor

NO persuasive technique
used.
NO terms of persuasive
language used.
Cooperative Effort

Working within a group to produce a success-
ful persuasive advertisement
Excellent

Student consistently worked cooperatively with others in the group.
Student led the group to consensus.
Good

Student consistently worked cooperatively with others in the group.
Fair

Student occasionally worked cooperatively with others in the group.
Poor

Student did NOT work
cooperatively with others in the group.
Poster

The end product of the group's work; the print ad
Excellent

Group has created a visually appealing presentation that is colorful, eye-catching, and completely legible.
Good

Group has made a good effort to create a visually appealing presentation that is colorful, eye-catching, and completely legible.
Fair

Group has made some effort to create a visually appealing presentation that is mostly legible.
Poor

Group has made minimal effort to create a visually appealing presentation.
Presentation

The ad brought to life by the group
Excellent

Presenters spoke clearly and loudly.
Eye contact was made with the audience.
Presentation was well rehearsed.
Good

One of the three
"excellent" criteria was
not met.
Fair

Two of the three
"excellent" criteria were
not met.
Poor

NONE of the three
"excellent" criteria
was met.



Keywords:
  • persuasive ad, restaurant ad



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