iRubric: Presidential Campaign Commercial Rubric

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Presidential Campaign Commercial Rubric

It's your turn to run for the presidency. Student will create a :60 persuasive tv ad using audio, video and graphics to persuade voters to elect the candidate who they are portraying.

Rubric Code: ZX7W33B

By tvtchr93

Draft

Public Rubric

Subject: Communication

Type: Project

Grade Levels: 9-12

Political Campaign Ads Groups will create a presidential campaign ad to support their respective candidate.
	Outstanding 30 pts	Average 20 pts	Poor 10 pts
3 promises stated pts Ad contains three promises of action by candidate	Outstanding Three promises clearly stated in commercial either orally or with graphics	Average Two promises stated in commercial either orally or with graphics	Poor 1 promise stated in commercial either orally or with graphics
Candidate pts Candidate's name shown	Outstanding Candidate's name and party affiliation at the beginning using large, bold, easy-to-read text.	Average Candidate's name and party affiliation somewhere in presentation.	Poor Project named the candidate. Text difficult to read; misspelled words; etc.
Point of View pts Purpose of ad quickly identified	Outstanding Ad established a purpose early on and maintained a clear focus throughout.	Average Ad established a purpose early on and maintained focus for most of the commercial.	Poor Ad seemed to have a few lapses in focus; never truly identified why the ad was created; seemed disjointed
Persuasion pts Voters persusanced to support your candidate	Outstanding Ad established a strong awareness of who their "target" audience was. Students understood why they chose vocabulary, music and images to support that audience.	Average Ad showed some awareness of the "target" audience. Students can partially explain why they made decisions on vocabulary, music and images that they did.	Poor Ad showed very limited awareness about the audience. Who was the target audience? Students made no connection between vocabulary, music and images with an audience.
Emotion pts How do you want your audience to feel?	Outstanding Ad establishes strong positive or negative tone that advances the group's argument; very clear how the group wants the audience to feel; achieves desired emotional effect.	Average Ad establishes a tone that may be identified but the relationship to the argument is questionable or unclear. Not sure how they want the viewers to feel.	Poor There is no clear tone in this ad. Almost impossible to determine what type of emotion the viewer should feel after viewing.
Use of facts/statistics pts Ad utilizes facts/statistics to persuade audience.	Outstanding Presents multiple specific factual claims with clear references to multiple reliable sources.	Average Presents a limited number of general factual claims with minimal reference to sources.	Poor Presents one factual claim with no reference to source.
Sound pts Music / Voice-overs.	Outstanding Music/voice-overs stir a rich emotional response that matches the intended impression of the candidate.	Average Music/voice-over stirs an emotional response that somewhat matches the intended impression of the candidate.	Poor Music/voice-over used but not effective at all.
Images pts Movie / Pictures	Outstanding Images create distinct atmosphere or tone that matches different issues of the campaign. Multiple images are used to support intended impression. Used both movie and still images. Connects well to mission of the ad.	Average Images create tone that matches some issues of the campaign. Uses both movie and still images. Has some connection to the ad's mission.	Poor Images do not really tie-in to the message of the ad. Used either movie or still images. Images did not seemingly enhance commercial.
Duration of Presentation pts Must be between :58 to :62 seconds in length.	Outstanding Commercial lasted between :58 and :62 Actual length? _________	Average Commercial lasted over one minute. Actual length? _________	Poor Commercial was shorter than 60 seconds. Actual length? _________
Overal impression of ad pts	Outstanding Final ad is polished and professional.	Average Final ad is fairly polished and smooth.	Poor Final ad is complete, but editing or quality may distract from commercial.

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