iRubric: PR/Media Kit rubric

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PR/Media Kit

Public Relations Campaign Final Assignment

To create a PR/Media Kit for the organization you have chosen.

Rubric Code: YX832XC

By kdmmertz

Ready to use

Public Rubric

Subject: Communication

Type: Assignment

Grade Levels: Undergraduate

PR Campaign Final Assignmen
	Excellent 10 pts	Good 8 pts	Fair 6 pts	Poor 4 pts
Objective	Excellent Clear, logical, comprehensive objective and rationale Clearly benefits the chosen organization Shows excellent research and attention to detail, takes audience into consideration	Good Clear objective and rationale, though further clarification could be provided May adequately benefit the chosen organization Shows effort toward research and attention to detail, takes audience into consideration but may need additional clarification	Fair Lacks sufficient clarity of objective and rationale Could benefit the chosen organization if certain revisions are made Shows some effort toward research, may lack attention to detail, does not adequately take audience into consideration	Poor No identifiable objective or rationale Lacks clarity and may not adequately benefit the chosen organization Shows little to no effort toward research or attention to detail, does not take audience into consideration
Background	Excellent Background information on the organization is exemplary, clear, well-discussed	Good Background information on the organization is clear	Fair Background information is sketchy, a clear understanding of the business is lacking	Poor Background information on the organization is missing or weak
Elements	Excellent The elements are chosen wisely, are clear and easy to understand, and have the potential to be effective Graphics/photos are clear and aesthetically pleasing.	Good All required elements are present, may provide some clarity regarding the organization but could be improved upon Graphics/photos are semi-clear but could be improved upon	Fair Some elements are present but the project is missing at least one, may provide some clarity regarding the organization but could be greatly improved upon Graphics/photos are not necessarily clear	Poor More than one element missing from project, elements do not provide a clear description of the organization Graphics/photos do not relate to the chosen organization, are unclear, or are not present
Press Release	Excellent Release follows designated format guidelines, has effective lead. Used organization's letterhead, logo, or other identifying information. Media contact info included & placed correctly. Content is appropriate. Story is interesting and valuable.	Good Release follows designated format guidelines. Lead is effective. Used organization's letterhead, logo, or other identifying information. Media contact info included. Content is, for the most part, appropriate. Story is interesting and valuable.	Fair Release lacks the designated format. Ineffective lead. Media contact info is not included. Did not use organization's letterhead, logo, or other identifying information. Story holds little interest and value.	Poor Ineffective lead. Inappropriate content. Media contact info not included. Did not use organization's letterhead, logo, or other identifying information. Reader is left wondering why story was written. Story holds no interest and value.
AP Style/Attributions	Excellent Assignment is written using AP style and proper attribution of sources No errors in format or punctuation,precise word choice. No spelling or capitalization errors	Good Assignment is written using AP style and proper attribution of sources 2 errors in format, citation or punctuation. Fairly effective word choice. No more than 2 spelling or capitalization errors.	Fair Assignment loosely follows AP style and/or does not provide proper attribution of sources. Correct word choice, but could be improved. More than 3 format, spelling, punctuation or capitalization errors.	Poor Assignment does not adhere to AP style and does not include proper attribution of sources. Word choice is unacceptable, unclear, or ineffective. More than than 4 errors in format, spelling, punctuation or capitalization errors.

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PR/Media Kit

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