iRubric: MAMC5028:PR Campaign - Final Project (Team) (CO-5) rubric

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MAMC5028:PR Campaign - Final Project (Team) (CO-5)

APR/MKT 207 Advertising Campaign - Final Project (Team)

Create a PR campaign. Students need to develop a PR campaign, for a product of their choice, that would appear in a magazine, Newspaper TV Channel.

Rubric Code: V225X4W

By Suru24

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Public Rubric

Subject: Journalism

Type: Assignment

Grade Levels: Undergraduate, Graduate, Post Graduate

CAT-3: PR Campaign Rubrics for PR Campaign.
	POOR 0 pts	AVERAGE 18 pts	GOOD 20 pts	EXCELLENT 25 pts
Ads and Rationale 10 pts Creativity, Awareness and Persuasiveness.	POOR Your ads show little evidence of understanding of the elements and principles of design; no evidence of planning or effort. The project does not address the logical thought behind the campaign	AVERAGE Your ads show lack of planning and little evidence that an overall composition was planned. Your point is represented but with design errors or lack of consistency of design. The project contains a minimal explanation of the strategy	GOOD Your ads showed that you applied the principles of design but the overall concept may not be fully developed. Corrections needed in either design or media vehicles used Your big idea is represented. The project contains an adequate explanation of the strategy.	EXCELLENT Your ads showed creativity and an awareness of the principles of design; . Your overall concept is clearly expressed through all ads. The project contains a persuasive, logical explanation of the strategy behind the campaign idea.
Creative Brief and Research 5 pts Creativity which provides for an entertaining host.	POOR Does not represent full talent. Is incomplete and does not represent the ideas of the project/item. Your background history on the client is incomplete.	AVERAGE Comprehensive is not completely thought through. Some parts are not neat and/or orderly. Does not represent full talents of all group members. You have little background on your client or their advertising history.	GOOD The comprehensive is done well, but one or two key pieces are missing. The model is thought out but may not completely express your product. Your paper shows an understanding of your client , but little background or previous examples of ads are given	EXCELLENT The creative brief is specific. It defines target audience, tone, key message and all principle elements of the campaign objectives. You paper shows a clear understanding of your client and their past advertising history. with examples described. Goals of the campaign are clearly expressed.
Attractiveness/Mechanics/Grammar 5 pts Grammar, punctuation, spelling and sentence structure.	POOR The project is incomplete lacking one or more components of the assignment	AVERAGE The project is adequately prepared with little attention in terms of design, layout, neatness, grammar	GOOD The project is acceptably attractive in terms of design, layout, and neatness.	EXCELLENT The project is exceptionally attractive in terms of design, layout, formats, neatness, mechanics and grammar
Media Planning 5 pts Assess your planning skills.	POOR The campaign shows little evidence of logical scheduling or does not mention schedule at all.	AVERAGE The campaign seems weak in the media vehicles chosen, timing or placement	GOOD The campaign is composed of creative concepts expressed in media vehicles that might reach target. Scheduling plan seems somewhat incomplete or contains inconsistencies	EXCELLENT The campaign is composed of original creative designs using proper media vehicles to reach target audience. Scheduling plan and sequence is logical
Peer Assessment 5 pts Rate the presenter in each category as best you can. At the bottom, write 2 things they did well and 2 things they could have done better.	POOR Lack of effort.	AVERAGE Some effort	GOOD Good effort!	EXCELLENT Great effort!

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