iRubric: APR/MKT 207 Advertising Campaign - Final Project (Team) rubric

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APR/MKT 207 Advertising Campaign - Final Project (Team)

Create an advertising campaign. This project will include three pieces. You must also turn in the brainstorming thumbnails, roughs, and your digital comprehensive.

Rubric Code: TXXB9A4

By otooleli

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Public Rubric

Subject: Communication

Type: Project

Grade Levels: Undergraduate

Ad Campaign
	Outstanding (N/A)	Good (N/A)	Needs Improvement (N/A)	Poor (N/A)
Ads 10 points	Outstanding Your ads showed creativity and an awareness of the principles of design; . Your overall concept is clearly expressed through all ads.	Good Your ads showed that you applied the principles of design but the overall concept may not be fully developed. Corrections needed in either design or media vehicles used Your big idea is represented.	Needs Improvement Your ads show lack of planning and little evidence that an overall composition was planned. Your point is represented but with design errors or lack of consistency of design	Poor Your ads show little evidence of understanding of the elements and principles of design; no evidence of planning or effort.
Research/Background 5 points	Outstanding You paper shows a clear understanding of your client and their past advertising history. with examples described. Goals of the campaign are clearly expressed.	Good Your paper shows an understanding of your client , but little background or previous examples of ads are given	Needs Improvement You have little background on your client or their advertising history.	Poor Your background history on the client is incomplete.
Creative Brief 20 points	Outstanding The creative brief is specific. It defines target audience, tone, key message and all principle elements of the campaign objectives	Good The comprehensive is done well, but one or two key pieces are missing. The model is thought out but may not completely express your product.	Needs Improvement Comprehensive is not completely thought through. Some parts are not neat and/or orderly. Does not represent full talents of all group members.	Poor Does not represent full talent. Is incomplete and does not represent the ideas of the project/item.
Attractiveness/Mechanics/Grammar 5 points	Outstanding The project is exceptionally attractive in terms of design, layout, formats, neatness, mechanics and grammar	Good The project is acceptably attractive in terms of design, layout, and neatness.	Needs Improvement The project is adequately prepared with little attention in terms of design, layout, neatness, grammar	Poor The project is incomplete lacking one or more components of the assignment
Rationale 10 points	Outstanding The project contains a persuasive, logical explanation of the strategy behind the campaign idea	Good The project contains an adequate explanation of the strategy	Needs Improvement The project contains a minimal explanation of the strategy	Poor The project does not address the logical thought behind the campaign
Media Planning 10 points	Outstanding The campaign is composed of original creative designs using proper media vehicles to reach target audience. Scheduling plan and sequence is logical	Good The campaign is composed of creative concepts expressed in media vehicles that might reach target. Scheduling plan seems somewhat incomplete or contains inconsistencies	Needs Improvement The campaign seems weak in the media vehicles chosen, timing or placement	Poor The campaign shows little evidence of logical scheduling or does not mention schedule at all.
Peer Assessment 40 points	Outstanding	Good	Needs Improvement	Poor

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