iRubric: Media Literacy:Analysis of Retouching Reality rubric

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Media Literacy:Analysis of Retouching Reality

Media Literacy:Analysis of News Story-Journal 1

Analyze the news stories and images as a media literate consumer. Think critically about the construction of the news message. Consider Authorship, Purpose, Economics, impact, Response, Content, Techniques, Interpretations, Context, Credibility.

Rubric Code: TXCA75X

By Kkrull

Ready to use

Public Rubric

Subject: Communication

Type: Assignment

Grade Levels: 9-12, Undergraduate

Analysis of Retouching Reality 100 %
	Excellent (N/A)	Good (N/A)	Fair (N/A)	Poor (N/A)
Authorship/Purpose 15 pts	Excellent -Clear, logical, comprehensive discussion of the news /organization and ownership for both stories. Clear logical discussion of target audience for each publication with examples/ evidence. Logical discussion of ownership impact on content of stories	Good -Adequate Discussion of news/ organizations and owners for both stories. Identification of target audience for each publication. Some evidence of ownership impact on content	Fair --Minimal Discussion of news/ organizations for both stories. Identification of target audience for each publication. Superficial discussion or opinion based discussion of ownership impact without concrete evidence	Poor -Student did not discuss news /organizations for both stories. Identification of target audience for each publication. Student relies on opinion when assessing target audience of each publication and ownership impact
Content 15 pts	Excellent complete discussion of Content in both publications. Discussion of content in regards to audience. Logical link to Agenda setting or other media theories	Good Adequate discussion of content in both publications. Discussion of content in regards to audience reading behavior	Fair Minimal or superficial discussion of content in both publications. Discussion of content in regards to audience reading behavior without elaboration	Poor Minimal or missing discussion of content in both publications. Minimal Discussion of content in regards to audience
Credibility/ 15 pts	Excellent Complete Discussion of Credibility.Does the reader feel confident that the story is accurate and complete? Clear examples and techniques discussed. Importance discussed	Good Discussion of Credibility.Does the reader feel confident that the story is accurate and complete? Explanation with few examples listed, few techniques discussed	Fair Discussion of Credibility.Does the reader feel confident that the story is accurate and complete? Explanation without evidence from stories	Poor Minimal or no Discussion of Credibility.
Impact/Context 15 pts	Excellent Complete discussion of impact and bias related to both stories. Evidence from both stories . Evidence of balance / lack of balance. Discussion of context	Good Discussion of impact and bias related to both stories. Minimal evidence from both stories. Some mention of balance without substantiation . Some discussion of context	Fair Some Discussion of impact and bias related to both stories. Minimal or no evidence from both stories . Some mention of balance	Poor Minimal or no Discussion of impact and bias related to both stories. Minimal or no evidence of balance
Techniques/Economics 20 pts	Excellent Complete discussion of length, graphics, headline, and other techniques used to attract reader.Analysis of differences between story structure and who is benefiting from the images.	Good Discussion of some techniques such as length, graphics, headline, and other techniques used to attract reader for both publications. A implication of who is benefiting from the images is mentioned.	Fair Little Discussion of some techniques such as length, graphics, headline, and other techniques used to attract reader for both publications. A hint of who is benefiting from the images.	Poor Minimal or no Discussion of techniques used to attract reader for both publications. No mention of who benefits from the images.
Interpretation/response 20 pts	Excellent Complete logical clear analysis of what you have learned from analyzing the treatment of these two news stories and images. Discussion of image source, and a plan of action is described.	Good Adequate analysis of what you have learned from analyzing the treatment of these two news stories and images. May include: Discussion of image source, treatment and a slight plan of action is described.	Fair minimal analysis of what you have learned from analyzing the treatment of these two news stories and images.A hint of a plan of action is described.	Poor Superficial or no analysis of what you have learned from analyzing the treatment of these two news stories and images. There is no plan of action is described.

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Research paper - emphasis on relevance of research

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