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iRubric: Quick Pitch rubric

iRubric: Quick Pitch rubric

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Quick Pitch 
Rubric for Power Point Presentation
Students are to create a three-minute power point pitch presentation covering the five following points; Customer Segment, Value Proposition, Channels, Customer Relationship and Potential Revenue
Rubric Code: RXCXWWW
By jayschach
Draft
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: Undergraduate, Graduate

Powered by iRubric Idea Pitch
  Poor

1 pts

Fair

2 pts

Good

3 pts

Excellent

4 pts

Customer Segment

1. Who are your customers? (gender, marital status, occupation, age)
2. What are their buying behaviors? (do they buy in stores, shop online)
3. When do they buy? (only when they need to, special occasions, impulse)
4. What most influences their busying decisions? (quality, familiarity of product, from persons they trust, special advertising)
5. What are they willing to pay? (full price, sales, Groupon)
Poor

-Information about "who are the customers" are unclear
Fair

-Information about "who are the customers" are somewhat unclear.
Good

-Information is clear on "who are the customers".
Excellent

-Information is clear and easily understood "who are the customers".
Value Proposition

1. Which one of our customer’s problems are we solving?
2. Are you the only one experiencing this need?
3. Do others agree there is a need?
4. Who are the “others” agreeing?
5. What are the trends out there?
6. How are we solving the customer’s problem?
7. What value do we deliver to the customer that is different from competition? This is your Unique Value Proposition.
8. What is the competition doing well and what is it lacking?
Poor

-Information about " Solving Customers Problems" are unclear
Fair

--Information about "Solving Customers Problems" are somewhat unclear.
Good

--Information is clear on "Solving Customers Problems".
Excellent

--Information is clear on "Solving Customers Problems".
Channels

1. Through which channels do our customers want to be reached?
2. How do other companies reach them now?
3. How are they getting information about what to buy?
4. Which channels work best, which are cost-effective?
5. How are we integrating the channels with customer routines?
Poor

-Students have little background on knowledge used to explain their channels
Fair

-Students have learned some background knowledge used to explain their channels
Good

-Students have learned background knowledge and can answer some questions related to their channels
Excellent

-Students learned in-depth background knowledge of the channels and uses it to explain and answer questions
Customer Relationship

1. How do we get, keep and grow customers?
2. Which customer relationships will we establish?
3. How costly are our customer service programs? How are they integrated with our business model?
Poor

-Information about "Customer Relationships" are unclear
Fair

--Information about "Customer Relationships" are somewhat unclear.
Good

--Information is clear on "Customer Relationships".
Excellent

--Information is clear on "Customer Relationships".
Potential Revenue

1. What are our customers willing to pay?
2. What do they currently pay?
3. How would they prefer to pay?
4. How much does each revenue stream contribute to the overall revenue?
Poor

-Information about "Potential Revenue" are unclear
Fair

--Information about "Potential Revenue" are somewhat unclear.
Good

--Information is clear on "Potential Revenue".
Excellent

--Information is clear on "Potential Revenue".
Notes
Possible areas of research
Scores

SCORE TOTAL
Poor
Fair
Good
Excellent



Keywords:
  • Power Point Pitch



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