iRubric: Advertising Campaign rubric

edit print share Copy to my rubrics Bookmark test run assess... delete Do more...
Advertising Campaign Advertising Campaign Students will develop an advertising campaign, for a product or service to appear in a technology-driven advertising campaign. Rubric Code: RXB9342 By mcasebolt Ready to use Public Rubric Subject: Communication Type: Assignment Grade Levels: 6-8, 9-12

Electronic Ad Campaign
	Poor 5 pts	Fair 10 pts	Good 15 pts
Creativity	Poor Campaign was too plain and ordinary. Did not highlight the product effectively. Did not consider the target audience.	Fair Campaign was interesting. Did a mediocre job to highlight the product. Somewhat appealed to the target audience	Good Campaign was innovative and original. Highlighted the product effectively. Appealed to the target audience.
Presentation	Poor Did not get promotional message across to the consumer. Failed to answer the majority of the who, what, why, when, where, and how messages.	Fair Had a somewhat clear promotional message. Answered most of the who, what, why, when, where, and how messages.	Good Had a strong, clear promotional message. Answered the who, what, why, when, where, and how questions thoroughly.
Peer Collaboration	Poor Rarely listens to, shares with, and supports the efforts of others in the group. Often is not a good team member.	Fair Often listens to, shares with, and supports the efforts of others in the group but sometimes is not a good team member.	Good Almost always listens to, shares with, and supports the efforts of others in the group. Tries to keep people working well together.