iRubric: Original Song and Radio Spot Rubric

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Original Song and Radio Spot Rubric

Write and present a 15 & 30 second ad scripts for Radio. Announcement must include call to action. May include: how to get to location, an attraction to visit, a unique food dish to try, how to use product, how to become a customer. Must include original music in background created in Garageband.

Rubric Code: RX5534C

By kiddyno

Ready to use

Public Rubric

Subject: Communication

Type: Project

Grade Levels: 9-12

Grading Criteria
	Exceeds expectations 20 pts	Meets expectations 18 pts	Some expectations 16 pts	Below expectations 10 pts
Voice Over Script	Exceeds expectations Contains call to action, unique and original story and is timed at 15 and 30 seconds. Script identifies Brand and serves to increase brand awareness in a creative and entertaining way.	Meets expectations One or Two criteria not evident including: Call to Action. Original Story. Brand Identified. Creative, Informative and/or Entertaining Script. Timed at exactly 15 and 30 seconds.	Some expectations Three criteria not evident	Below expectations More than Three Criteria not evident.
Voice Over Quality	Exceeds expectations Quality of Voice Over Audio is excellent. There are no errors in audio. Voice Over volume level is adjusted and balanced to hear over background music.	Meets expectations One significant error in audio including: Levels not adjusted to hear Voice Over over music. Music not loud enough to hear. Audio glitches or audio gaps in Voice Over	Some expectations Two significant errors in Voice Over audio.	Below expectations Not evident
Targeted Audience	Exceeds expectations Targeted audience is evident and specific for Radio Spot. Voice Over and Music are designed to reach and appeal to the targeted audience.	Meets expectations One Criteria not evident including: Targeted Audience is not evident during the Radio Spot. Voice Over or Music not appealing to targeted audience.	Some expectations Two criteria missing.	Below expectations Not evident
Music and Theme	Exceeds expectations Music and choice of instruments and theme is appropriate for Radio Spot ad and Shows evidence and understanding of target audience and music theme.	Meets expectations Music or Theme is missing one or two significant elements including: Instruments appropriate for theme and targeted audience. Theme of music appropriate for product. Music distracts from product message.	Some expectations More than two music or theme criteria missing.	Below expectations Not evident
Technical Editing	Exceeds expectations Final Original Song and Radio Spot show mastery of the Garageband and Voice Over tools. Project editing is clean, no glitches or distortions or audio gaps and all levels are adjusted appropriately.	Meets expectations Song technical editing has one or two errors including: Timing not 15 or 30 seconds. Gaps in audio. Distortions in audio. Volume not adjusted correctly. Exported in format .mp3. Labeled correctly.	Some expectations More than two technical errors.	Below expectations Not evident

Keywords:

advertisement, commercial, writing, presentation, script, actors, product, persuasive,

Subjects:

Types:

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