iRubric: Promotional Mix Rubric

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Promotional Mix Rubric

Students develop a creative promotional mix for a target customer that is focused on satisfying an existing need with an innovative product idea.

Rubric Code: R222WCC

By sujitras

Ready to use

Public Rubric

Subject: Communication

Type: Assignment

Grade Levels: Undergraduate

Promotional Plan- Marketing Mix
	Excellent 4 pts	Good 3 pts	Fair 2 pts	Poor 1 pts
Description of Promotional Plan	Excellent Meets or Exceeds Highest Expectations. Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content.	Poor Does not meed expectations. Missed Title Page or Table of Contents.
Element#1: Advertising	Excellent Meets or Exceeds Highest Expectations. Completed all content for this area.	Good Above Expectations. Completed most content.	Fair Meets Expectations. Missing most content	Poor Does not meed expectations. Missed entire page.
Element#2:Personal Selling	Excellent Meets or Exceeds Highest Expectations. Completed all content for this area.	Good Above Expectations. Completed most content.	Fair Meets Expectations. Missing most content	Poor Does not meed expectations. Missed entire page.
Element#3:Sales Promotion	Excellent Meets or Exceeds Highest Expectations. Completed all content for this area.	Good Above Expectations. Completed most content.	Fair Meets Expectations. Missing most content	Poor Does not meed expectations. Missed entire page.
Element#4:Publicity	Excellent Meets or Exceeds Highest Expectations. Completed an advertisement or business card for business.	Good Above Expectations. Completed business plan but didn't add any advertisement.	Fair Meets Expectations. met most requirements of business plan without advertisement.	Poor Does not meed expectations. Didn't complete business plan or advertisement.