iRubric: Public Relations Campaign Final Project rubric

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Public Relations Campaign Final Project

To conduct an analysis of the organization you have studied during the course of the semester and to develop a public relations campaign for a specific issue, opportunity or challenge that organization has experienced of faced.

Rubric Code: QXA4754

By lisabarnett101

Ready to use

Public Rubric

Subject: Communication

Type: Presentation

Grade Levels: Undergraduate

PR Campaign Final Assignmen
	Excellent (N/A)	Good (N/A)	Fair (N/A)	Poor (N/A)
Background/Strategies Introduction, history, facts	Excellent Background information on the organization is exemplary, clear, well-discussed,<BR> - Strategies are specifically defined	Good Background information on the organization is clear,<BR> - Strategies are identified and defined	Fair Background information is sketchy, a clear understanding of the business is lacking,<BR> - Strategies are weak and vaguely defined	Poor Background information on the organization is missing or weak,<BR> - Strategies are undefined or missing
Objective/Rationale Mission, purpose, case statement, goals and objectives, Audience Assessment, Medium Analysis, communication tools	Excellent -Clear, logical, comprehensive discussion of the objective and rationale. <BR> - Clearly defined benefits to both internal and external audiences<BR> -research includes multiple sources of analysis of media effectiveness to reach target	Good -Discussion of the objective used and adequately rationalized. <BR> - Discussion of benefits to internal and external audiences<BR> -research includes 1-2 sources of of media effectiveness to reach target	Fair -Discussion of the objective without explanation or rationale.<BR> - Audiences identified but benefits are vague<BR> - effectiveness discussed minimally without sources	Poor -Minimal Discussion of the objective; no rationale <BR> - No identifiable audiences<BR> - effectiveness discussed minimally without sources
Process/timeline/budget strategies	Excellent The process is well-discussed, clear, easy to understand, potential to be effective<BR> - Timeline is well-considered; realistic<BR> - Budget takes strategies into consideration	Good Discussion of process but little discussion of ways campaign might be clearly advantageous<BR> - Timeline is considered potentially attainable<BR> - Budget is overviewed with minimal explanation	Fair Minimal discussion of process, no concrete discussion of ways campaign might be advantageous<BR> - Timeline is vague<BR> - Budget is given little consideration	Poor No discussion of process, advantages<BR> - Timeline is not discussed<BR> - Budgetary concerns are not addressed
Assessment SWOT Analysis evaluation messages	Excellent Clear, logical discussion - Analysis includes effects, reactions, discussion of how messages may have resonated to values. <BR> - Analysis of which elements might lead to success/failure of this campaign	Good - Analysis includes effects, or reactions, Minimal or lack of discussion of how messages may have resonated to values. <BR> - Cursory analysis of which elements might lead to success/failure of this campaign-	Fair - Minimal, or lack of discussion of how messages may have resonated to values.<BR> - Failure to adequately discuss which elements might lead to success/failure of this campaign-	Poor - Little discussion of effects or reactions of target audience.
Overall Evaluation	Excellent Campaign will definitely be successful and implemented	Good Has the potential to be a good success, may consider implementation	Fair Has some deficiencies, that could hinder its success. Not ready for implementation	Poor Will have very little impact on the entity. Will not consider implementation.
AP/MLA style	Excellent --Assignment is written using AP style -- No errors in format or punctuation,precise word choice.<BR> --No spelling or capitalization errors	Good --Assignment is written using AP style -- 2 errors in format, citation or punctuation.<BR> -- Fairly effective word choice.<BR> --No more than 2 spelling or capitalization errors.	Fair --Assignment loosely follows AP style - Correct word choice. <BR> -- More than 3 format, spelling, punctuation or capitalization errors.	Poor -Assignment does not adhere to AP style -- More than than 4 errors in format, spelling, <BR> punctuation or capitalization errors.

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Research paper - emphasis on relevance of research

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