iRubric: ANTEBELLUM ADVERTISEMENT rubric

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ANTEBELLUM ADVERTISEMENT

Students will create a antebellum era advertisement using persuasive details, vivid adjectives, and their background knowledge about the era in history. Advertisement should be for an original product (in other words, don't draw an ad for the latest Nike style...). Choose HOW you want to market it and WHO you want to sell it to. Decide how best you can persuade those buyers to purchase your product.

Rubric Code: Q4C6BA

By adrienneardoin

Ready to use

Public Rubric

Subject: History

Type: Assignment

Grade Levels: 6-8

Criteria
	Excellent 4 pts	Good 3 pts	Fair 2 pts	Poor 1 pts	Score?Comments (N/A)
Content 40 pts (20%)	Excellent Excellent This advertisement was very persuasive and historically accurate. Students described how this invention impacted society and changed economy and the way of life. Newspaper article is 2 full pages in legnth. One page advertising the invention. The second page discussing its inventor, projected impact and usage.	Good Good This advertisement was somewhat perssuasive, but did not give much detail as to how this invention changed the economy and the lifestyle of the antebellum period.	Fair Fair This advertisement was not very persuasive and contained very little detail about the invention and the way of life.	Poor Poor This advertisement was not persuasive and contained no detail.	Score?Comments
Presentation 20 pts (20%)	Excellent Excellent This ad was presented with very descriptive words. Students were very knowledgable about their invention and its impact on society. Students were able to engage the class in telling them what life was like before and after this invention surfaced.	Good Good This ad was presented with some descriptive words. Students were able to engage class with not much information about their invention	Fair Fair This ad was presented with very few detail and description. Students were not very knowledgeable about the history of their invention and its impact on society.	Poor Poor This ad was not presented creatively, little or no description of product through use of adjectives/actions or words.	Score?Comments
Techniques and Audience 20 pts (20%)	Excellent Excellent Accurately identified commercial techniques used to persuade consumer. Identifies a target audience. Who will use the invention?	Good Good Identified techniques and target audience but one is incorrect.	Fair Fair Missing either technique or target audience	Poor Poor Missing both technique and target audience.	Score?Comments
Creativity and Neatness 10 pts (20%)	Excellent Excellent Wow! This ad was flashy and very neat.	Good Good This ad was pretty colorful and basically neat.	Fair Fair This ad had some color and was somewhat messy.	Poor Poor This ad was not colorful and was messy	Score?Comments
Report - Explanation 10 pts (20%)	Excellent Audience explanation clearly answers all the required questions and reasons behind your chosen product, slogan and how it relates to the antebellum era.	Good Audience explanation clearly answers at least 2-3 of the required questions and reasons behind your chosen product, slogan and how it relates to the antebellum era.	Fair Audience explanation clearly answers 1-2 of the required questions and reasons behind your chosen product, slogan and how it relates to the antebellum era.	Poor Audience explanation is vague and 3 or less of the required questions are answered. And/Or The reasons behind your chosen product, slogan and how it relates to the antebellum era.	Score?Comments

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Newspaper Advertisement

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