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iRubric: ADVERTISEMENT rubric

iRubric: ADVERTISEMENT rubric

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Students will create a magazine advertisement using persuasive details and vivid adjectives. Advertisement should be for an original product (in other words, don't draw an ad for the latest Nike style...). Choose HOW you want to market it and WHO you want to sell it to. Decide how best you can persuade those buyers to purchase your product.
Rubric Code: Y4BW48
By mcgovarin
Ready to use
Public Rubric
Subject: English  
Type: Assignment  
Grade Levels: (none)

Powered by iRubric Criteria
  Excellent

4 pts

Good

3 pts

Fair

2 pts

Poor

1 pts

Score?Comments

(N/A)

Content

(20%)
Excellent

Excellent
This advertisement was very persuasive and included more that 5 detailed examples and descriptions
Good

Good
This advertisement was somewhat persuasive and contained 4 detailed examples and descriptions.
Fair

Fair
This advertisement was somewhat persuasive and contained 3 detailed examples and descriptions.
Poor

Poor
This advertisement was not persuasive and contained 2 or less detailed examples and descriptions.
Score?Comments
Presentation

(20%)
Excellent

Excellent
This ad was presented with very creative, descriptive and imaginative words/actions/adjectives.
Good

Good
This ad was presented with some creative, descriptive and imaginative words/actions/adjectives.
Fair

Fair
This ad was presented with average sorts of words/actions/adjectives.
Poor

Poor
This ad was not presented creatively, little or no description of product through use of adjectives/actions or words.
Score?Comments
Techniques and Audience

(20%)
Excellent

Excellent
Accurately identified commercial techniques used to persuade consumer.
Good

Good
Identified techniques and target audience but one is incorrect.
Fair

Fair
Missing either technique or target audience
Poor

Poor
Missing both technique and target audience.
Score?Comments
Creativity and Neatness

(20%)
Excellent

Excellent
Wow! This ad was flashy and very neat.
Good

Good
This ad was pretty colorful and basically neat.
Fair

Fair
This ad had some color and was somewhat messy.
Poor

Poor
This ad was not colorful and was messy
Score?Comments
Report - Explanation

(20%)
Excellent

Audience explanation clearly answers all the required questions and reasons behind your chosen product, slogan and how it relates to stereotypes.
Good

Audience explanation clearly answers at least 5 of the required questions and reasons behind your chosen product, slogan and how it relates to stereotypes.
Fair

Audience explanation clearly answers 4 of the required questions and reasons behind your chosen product, slogan and how it relates to stereotypes.
Poor

Audience explanation is vague and 3 or less of the required questions are answered. And/Or The reasons behind your chosen product, slogan and how it relates to stereotypes is not well explained.
Score?Comments



Keywords:
  • magazine advertisement, adjectives



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