iRubric: Advocacy Campaign rubric

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Advocacy Campaign

PA for EMTECH 2-3 students create an advocacy campaign based on available ICT platforms. It's a multipronged approach that showcases the goal of spreading awareness about the advocacy. Reach or popularity is a major consideration

Rubric Code: P2X7W82

By TeacherPerl

Ready to use

Public Rubric

Subject: Communication

Type: Assessment

Grade Levels: 9-12, Graduate

Campaign criteria
	Below Basic 5 pts	Basic 6 pts	Proficient 8 pts	Advanced 12 pts
Call To Action	Below Basic May provide a weak or unrealistic call to action that is related to the advocacy cause.	Basic Provides a debatably realistic or appropriate call to action that is related to the advocacy cause.	Proficient Provides an appropriate call to action that is related to the advocacy cause.	Advanced Provides a meaningful call to action that is responsive to the advocacy cause.
Cohesiveness of Plan	Below Basic Goals, objectives, tactics, etc. do not form a cohesive approach. Justification of plan is present, but not compelling or well thought out.	Basic Goals, objectives, tactics, etc. form a minimally cohesive approach. Justification of plan is absent; not compelling or well thought out.	Proficient Goals, objectives, tactics, etc. form a moderately cohesive approach. Justification of plan is present, but not entirely compelling or well thought out.	Advanced Goals, objectives, tactics, etc. form a cohesive approach. Justification of plan is solid (compelling and well thought out).
Reach	Below Basic Failed to reach 100 subscribers minimum (3)	Basic Reached minimum of 100 subscribers (4)	Proficient Reached more than the minimum number of subscribers and got the 2nd highest number of followers compared to all advocacy campaigns in the grading period (5)	Advanced Reached more than the minimum number of subscribers and got the highest number of followers compared to all advocacy campaigns in the grading period. (6)