iRubric: Commercial rubric

edit print share Copy to my rubrics Bookmark test run assess... delete Do more...

Commercial

Students will create a commercial for a new product or service that they want to promote. The commercial should include content & usefulness of a creative approach for a commercial. The commercial may include humor, however it should be professional also.

Rubric Code: N253358

By watykins1

Ready to use

Public Rubric

Subject: English

Type: Presentation

Grade Levels: K-5, 6-8, Undergraduate

Overall
	Not Yet Meeting Expectations 1 pts	Below Expectations 3 pts	Meets Expectations 4 pts	Exceeds Expectations 5 pts
INFORMATION	Not Yet Meeting Expectations Missing or incorrect information for three or more components in the delivery and visuals.	Below Expectations Missing or incorrect information for two components, either in the delivery or on the poster and/or slides.	Meets Expectations Missing or incorrect information for one component, either in the delivery or on the poster and/or slides.	Exceeds Expectations Contains invention/innovation, inventor, and use. If poster accompanies commercial, the information is accurate for the purpose of the assignment.
ADVERTISING TECHNIQUE	Not Yet Meeting Expectations Little variety; not unique; may be messy or full of white noise. Uses no advertising technique to persuade audience.	Below Expectations Print, voice, or visuals are not totally effective; may look as if it was done hurriedly. Uses very little advertising techniques to persuade audience.	Meets Expectations Effective use of a print, voice, or visuals (catches attention, but not right away). Has little use of an advertising technique used in class.	Exceeds Expectations Highly effective use of print, voice, or visuals to grab the buyer's attention. Uses an advertising technique discussed in class.
PUBLIC SPEAKING	Not Yet Meeting Expectations Student was not organized, did not speak about product, and was not prepared for presentation.	Below Expectations Student did not plan out the presentation, did not meet time requirement, but still discusses product.	Meets Expectations Student has a moderately planned out presentation but struggles time requirement.	Exceeds Expectations Student has a planned out presentation and speaks with confidence. Uses minimal "umms" and meets time requirement.
OVERALL DESIGN	Not Yet Meeting Expectations Messy/full of white noise; inadequate text or script - either too sparse or too wordy; images missing or too small, uninteresting or unclear	Below Expectations Ineffective use of the chosen media. Some infomation is hard to find or understand. Lacks appeal. Advertisment is not well executed.	Meets Expectations Effective use of the chosen media. Most information is clearly presented. Mostly neat and attractive. Advertisement is well executed.	Exceeds Expectations Highly effective use of the chosen media: All information is clearly presented. Print is neat and attractive, audio is appealing. Advertisement is very well executed.
business casual/professional	Not Yet Meeting Expectations n/a	Below Expectations n/a	Meets Expectations n/a	Exceeds Expectations student is dressed in the appropriate attire

Keywords:

television commercial

Subjects:

Types:

Discuss this rubric