iRubric: Video Commercial or Advertisement rubric

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Video Commercial or Advertisement

Students will create a commercial /advertisement promoting artworks from different regions.

Rubric Code: N24C497

By jesasalazar

Ready to use

Public Rubric

Subject: Arts and Design

Type: Presentation

Grade Levels: 9-12

Video/ Commercial/ Advertisement
	Exceeded Expectations 5 pts	Met most Expectations 4 pts	Met some Expectations 3 pts	Did not meet Expectations 2 pts	Comments (N/A)
Facts 30 %	Exceeded Expectations The student expressed factual information and incorporated at least three additional, related concepts in a creative manner, showing acceptable effort.	Met most Expectations The student expressed factual information in a creative manner and incorporated 2 additional, related concepts showing acceptable effort.	Met some Expectations The student expressed factual information in manner that showed little effort.	Did not meet Expectations The student expressed information unrelated to fact in a manner that showed no effort.	Comments
Creativity/ Organization 30%	Exceeded Expectations The student product had content related to the topic as well as supplemental information relating to people and places. The ad flowed and was viewer pleasing.	Met most Expectations The student had content related to the topic with no supplemental information relating to people or places. The ad flowed and was viewer pleasing.	Met some Expectations The student had minimal content related to the topic. The ad was hard to follow.	Did not meet Expectations The content was unrelated to the topic and the ad was hard to follow.	Comments
Storyboard Clarity & Neatness 20%	Exceeded Expectations Storyboard is easy to read and all elements are so clearly written, labeled, and drawn that someone else could re-create the ad.	Met most Expectations Easy to read and most elements are clearly written, labeled, and drawn . Someone could re-create the ad after asking 1-2 questions.	Met some Expectations Storyboard is difficult to read with rough drawings and labels. It would be hard for someone to re-create the ad without asking a lot of questions.	Did not meet Expectations Storyboard is too difficult to read. It would be impossible to re-create the ad.	Comments
Editing ( Production ) 20%	Exceeded Expectations Video is excellently edited. Video runs smoothly as shots and scenes work well together. - A variety of transitions are used to assist in communicating the main idea. - Has graphics that explain and reinforce key points	Met most Expectations Video is edited. Video runs smoothly as shots and scenes work well together. - A variety of transitions are used to assist in communicating the main idea. - Has graphics that explain and reinforce key points	Met some Expectations Video is edited. - A variety of transitions are used and most transitions help tell the story. - Most of video has good pacing and timing.	Did not meet Expectations - Video is of poor quality and is unedited. - There are no transitions added or transitions are used so frequently that they detract from the video	Comments

Keywords:

education,advertisment, commercial

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