iRubric: Retail Marketing Presentation Rubric

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Retail Marketing Presentation Rubric

This rubric is meant to help guide in the creation of your poster board & presentation project. Each category in the far left column represents a component of the project that will be taken into consideration when calculating the final grade for this assignment. Review the rubric carefully before, during and after the creation of the poster board presentation, to ensure that all intended elements of your poster have been represented and all other criteria have been met.

Rubric Code: M95BAC

By Ms_Kim

Ready to use

Public Rubric

Subject: Business

Type: Presentation

Grade Levels: 6-8, 9-12

Grading Rubric
	Exceeds Expectaions 100-86 (N/A)	Meets Expectations 85-73 (N/A)	Close to Expectations 72-60 (N/A)	Below Expectations 59-50 (N/A)
Content	Exceeds Expectaions All parts of your board are included with correct information. Topic is discussed clearly and in an organized manner.	Meets Expectations All parts of your board are included with relevant information. Topic is somewhat discussed but more information is required.	Close to Expectations Missing some relevant information. Topic is slightly discussed but more material is needed.	Below Expectations Many aspects of the board do not contain relevant information. Topic is addressed but not discussed or elaborated on.
Integrated Marketing	Exceeds Expectaions Student has demonstrated an exceptional ability to integrate all aspects of the project in the development of an interesting retail concept.	Meets Expectations Student has demonstrated the ability to integrate all aspects of the project in the development of an interesting retail concept.	Close to Expectations Student has connected some aspects of the project in the development of an solid retail concept.	Below Expectations Student has not been able to integrate aspects of the project in the development of a retail concept.
Presentation/Graphics	Exceeds Expectaions Poster board is attractive. Text is easy to read. Graphics and effects are used throughout to enhance presentation.	Meets Expectations Poster board is attractive. Text is easy to read. More than half of the board uses graphics and effects to enhance presentation.	Close to Expectations Poster board is easy to read. Amount of text is too great for the amount of space provided. Less than half the poster has graphics or effects.	Below Expectations The poster board is not easy to read. The amount of text is too great for the space provided. There is little use of graphics or effects.
Use of Class Time	Exceeds Expectaions Used time well during the class period. Focused on getting the product done. Never distracted others.	Meets Expectations Used time well during the class period. Usually focused on getting the project done and never distracted others.	Close to Expectations Used some of the class time well during the class period. There was some focus on getting the project done but occasionally distracted others.	Below Expectations Did not use class time to focus on project OR distracted others. Reminders were given.
Grammar and Mechanics	Exceeds Expectaions Capitalization and punctuation are correct throughout the presentation. There are no grammatical errors.	Meets Expectations There is less than 2 grammatical error on the presentation.	Close to Expectations There are less than 4 grammatical errors on the presentation.	Below Expectations There are many grammar or mechanical errors on the presentation.

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Poster Board & Presentation Rubric

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