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iRubric: Radio Advertisement rubric

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Radio Advertisement 
Create a 30 second radio advertisement for your business.
Rubric Code: M75W78
Ready to use
Public Rubric
Subject: Communication  
Type: Assignment  
Grade Levels: 9-12

Powered by iRubric Jingle/Radio Advertisement
Create a 30-60 second radio advertisement for your business.
  Proficient

10 pts

Progressing

8 pts

Developing

7 pts

Needs Improvement

5 pts

total

10 pts

Content

Knowlege and understanding

Proficient

Radio advertisement very effectively includes a creative catchy. Music/sound effects are used very effectively.
Progressing

Radio advertisement effectively includes a catchy phrase. Music/sound effects are used somewhat effectively.
Developing

Radio advertisement includes some catchy phrase, but is not catchy. Music/sound effects are used ineffectively.
Needs Improvement

Radio advertisement does not effectively include a catchy phrase. Music/sound effects are not used effectively.
total
Mechanics

Application

Proficient

Radio advertisement is 30 seconds
-Business name is clearly stated
Progressing

Radio advertisement is only slightly above or below 30 seconds long.
-Business name is stated
Developing

Radio advertisement is under or over 30 seconds (by 15 seconds)
-Business name is somewhat stated
Needs Improvement

Radio advertisement is significantly shorter or longer than 30 seconds
-Business name is not stated
total
Creativity

Thinking and inquiry

Proficient

Radio advertisement is entertaining and grabs the audience's attention
Progressing

Radio advertisement is interesting, and entertaining for most of the audience
Developing

Radio advertisement is somewhat interesting, and entertaining for some of the audience
Needs Improvement

Radio advertisement is not interesting or entertaining for the audience
total
Pre-Production

Communication

Proficient

Target Market and Script are complete and well written.
Progressing

Target Market and Script are complete and are somewhat well written.
Developing

Target Market or script are missing elements.
Needs Improvement

Target Market and Script are incomplete or one of the elements are missing completely.
total










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