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iRubric: Creative Brief rubric

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Creative Brief Creative Brief Rubric Code: M72549 By aknig51 Ready to use Public Rubric Subject: Business Type: Writing Grade Levels: Undergraduate

Category
	Needs Work 18 pts	Average 19 pts	Proficient 21 pts	Exemplary 25 pts	Total (N/A)
Organization-Group	Needs Work No discernible organization. Elements of creative brief are either missing or not in any discernible order.	Average Some semblance of order. Some details of creative brief are missing.	Proficient The details are in a discernible order, but the details of the creative brief do not fully clear and effective.	Exemplary The details are in a clear effective order to make the creative brief outstanding.	Total
Mechanics-Individual	Needs Work Distracting and major errors in grammar, punctuation, spelling, and capitalization.	Average A few errors in punctuation, grammar, spelling, and capitalization. While distracting, the meaning and intent of the essay can still be discerned.	Proficient A few minor errors in punctuation, spelling, grammar, or capitalization, but they do not detract from the overall meaning and effectiveness of the essay.	Exemplary Less than 3 errors in punctuation, spelling, grammar, or capitalization	Total
Fluency, tone, voice-Individual	Needs Work Writing is confusing and hard to follow. Contains fragments and/or run-on sentences. The tone and purpose is inconsistent and difficult to determine. Transitions are either missing or inappropriate. Voice is weak	Average Writing is clear, but sentences may lack variety. The tone is inconsistent and word choice, while adequate, could be better. While transitions are present, they do not add to the overall effectiveness of the essay. Voice does not stand out.	Proficient Writing is clear and sentences have varied structure. There is consistent tone and word choice is appropriate with fairly good use of transitions to guide the reader. Uses own voice.	Exemplary Writing is smooth, skillful, and coherent. Sentences are strong and expressive with varied structure. Consistent and appropriate tone and word choice is used throughout the essay. Transitions are appropriate and add to the effectiveness of the essay. Uses unique voice for subject.	Total
Requirements-Individual	Needs Work The student has not made attempt to meet the requirements for his/her portion of creative brief.	Average There is little evidence of creativity, but the student has done his/her portion of the creative brief.	Proficient Student's voice comes through in his/her part of the creative brief	Exemplary Student has applied techniques in a way that is totally his/her own. The student's voice comes through.	Total