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iRubric: Advertising Campaign -Team rubric

iRubric: Advertising Campaign -Team rubric

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Advertising Campaign -Team 
Create an advertising campaign for an imaginary product. Must include 3 types of propaganda
Rubric Code: M2X5452
Draft
Public Rubric
Subject: Communication  
Type: Project  
Grade Levels: 9-12, Undergraduate

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  Outstanding

(N/A)

Good

(N/A)

Needs Improvement

(N/A)

Poor

(N/A)

Ads

20 points

Outstanding

Your ads showed creativity. Your overall concept is clearly expressed through the ad.
Good

Your ad may not be fully developed. Corrections needed in either design or media vehicle used. Your big idea is represented.
Needs Improvement

Your ads show lack of planning and little evidence that an overall composition was planned. Your point is represented.
Poor

Your ads sno evidence of planning or effort.
Research/Audience

20 points

Outstanding

Your ad shows a clear understanding of your audience
Good

Your ad shows an understanding of your audience, but does not fully take them into account
Needs Improvement

You have little understanding of your audience
Poor

You have no understanding of your audience
Propaganda

40 points

Outstanding

You have 3 types of propaganda represented in your ad.
Good

You have 2 types of propaganda represented in your ad.
Needs Improvement

You have 1 type of propaganda represented in your ad.
Poor

You have no obvious propaganda in your ad.
Attractiveness/Mechanics/Grammar

10 points

Outstanding

The project is exceptionally attractive in terms of design, layout, formats, neatness, mechanics and grammar
Good

The project is acceptably attractive in terms of design, layout, and neatness.
Needs Improvement

The project is adequately prepared with little attention in terms of design, layout, neatness, grammar
Poor

The project is incomplete lacking one or more components of the assignment
Peer Assessment

10 points

Outstanding
Good
Needs Improvement
Poor





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