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iRubric: Advertising Campaign -Team rubric
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Advertising Campaign -Team
Advertising Campaign -Team
Create an advertising campaign for an imaginary product. Must include 3 types of propaganda
Rubric Code:
M2X5452
By
RowenaMcPherson
Draft
Public Rubric
Subject:
Communication
Type:
Project
Grade Levels:
9-12, Undergraduate
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Ad Campaign
Outstanding
(N/A)
Good
(N/A)
Needs Improvement
(N/A)
Poor
(N/A)
Ads
20 points
Outstanding
Your ads showed creativity. Your overall concept is clearly expressed through the ad.
Good
Your ad may not be fully developed. Corrections needed in either design or media vehicle used. Your big idea is represented.
Needs Improvement
Your ads show lack of planning and little evidence that an overall composition was planned. Your point is represented.
Poor
Your ads sno evidence of planning or effort.
Research/Audience
20 points
Outstanding
Your ad shows a clear understanding of your audience
Good
Your ad shows an understanding of your audience, but does not fully take them into account
Needs Improvement
You have little understanding of your audience
Poor
You have no understanding of your audience
Propaganda
40 points
Outstanding
You have 3 types of propaganda represented in your ad.
Good
You have 2 types of propaganda represented in your ad.
Needs Improvement
You have 1 type of propaganda represented in your ad.
Poor
You have no obvious propaganda in your ad.
Attractiveness/Mechanics/Grammar
10 points
Outstanding
The project is exceptionally attractive in terms of design, layout, formats, neatness, mechanics and grammar
Good
The project is acceptably attractive in terms of design, layout, and neatness.
Needs Improvement
The project is adequately prepared with little attention in terms of design, layout, neatness, grammar
Poor
The project is incomplete lacking one or more components of the assignment
Peer Assessment
10 points
Outstanding
Good
Needs Improvement
Poor
Subjects:
Arts and Design
Business
Communication
Types:
Project
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