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iRubric: Marketing Mix Project Rubric

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Marketing Mix Project Rubric Marketing Mix Project Rubric Your task is to research a product that will fulfill a need or want for a target market--either a MASS market or a SPECIFIC target market. Your project must contain all elements of the marketing mix (product, price, place, promotion) and PEOPLE for your target market by creating a presentation using PowerPoint or Google Slides. Rubric Code: M23W589 By Pausah2 Ready to use Public Rubric Subject: Vocational Type: Project Grade Levels: 9-12

Presentation Rubric
	Fair or poor 3 pts	Good 6 pts	Excellent 9 pts
Organization/Presentation The presentation is interesting and it catches attention.Dress code.	Fair or poor Audience has difficulty following presentation because it follows a loose organizational pattern. Little preparation demonstrated.	Good Student presents information in logical sequence which audience can follow. A good deal of preparation was demonstrated.	Excellent Student presents information in logical, interesting sequence which audience can follow. Student was fully prepared for presentation.
Contributions Well prerpared presentation, teamwork, adequate research	Fair or poor Little to no contribution/effort from all group members.	Good Half of the group members contributed to the product/project creation.	Excellent All groups members equally contributed to the project.
4 Ps of Marketing Mix	Fair or poor Ps of marketing mix were not explained as expected	Good Presentation covered some of marketing mix in relation to product that was created, but lacked clarity.	Excellent Presentation fully explained all 4 Ps in relation to created product.
Grammar, spelling and Communication skills	Fair or poor Presentation contained ten or more errors. Eye contact was not kept, reading throughout the presentation. Improvised and not well prepared.	Good Presentation contains more than three errors but less than ten. Some group members were able to get the attention from the class with correct communication skills.	Excellent Presentation contains less than three errors. Communication skills stand out. The students were able to capture the attention from the audience.