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iRubric: Environmental Advocacy ADVERTISEMENT rubric
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Environmental Advocacy ADVERTISEMENT
Mass ADVERTISEMENT
Students will create an advertisement to promote caring for nature.
Rubric Code:
HX4C93B
By
TeacherJanine
Ready to use
Public Rubric
Subject:
English
Type:
Quiz
Grade Levels:
6-8
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Advocacy Promotion
Not Yet Meeting Expectations
2 pts
Below Expectations
3 pts
Meets Expectations
4 pts
Exceeds Expectations
5 pts
INFORMATION
Not Yet Meeting Expectations
Missing or incorrect information for three or more components
Below Expectations
Missing or incorrect information for two components
Meets Expectations
Missing or incorrect information for one component
Exceeds Expectations
Contains accurate and reliable information for all components
ADVERTISING TECHNIQUE
Not Yet Meeting Expectations
Little variety; not unique; may be messy or full of white noise. Uses no advertising technique to persuade audience.
Below Expectations
Print, voice, or visuals are not totally effective; may look as if it was done hurriedly. Uses very little advertising techniques to persuade audience.
Meets Expectations
Effective use of a print, voice, or visuals (catches attention, but not right away). Has little use of an advertising technique used in class.
Exceeds Expectations
Highly effective use of print, voice, or visuals to grab the buyer's attention. Uses an advertising technique discussed in class.
VISUAL AIDS
Not Yet Meeting Expectations
Has no images.
Below Expectations
Has an image but is hurriedly chosen.
Meets Expectations
Has only one image.
Exceeds Expectations
Has two or more images to help get the message across.
LAYOUT
Not Yet Meeting Expectations
The promotional ad does not use a specific layout.
Below Expectations
Student used a planned layout.
Meets Expectations
Student utilised a planned layout well.
Exceeds Expectations
Student modified a planned lay out to bring out the best of the advocacy.
OVERALL DESIGN
Not Yet Meeting Expectations
Messy/full of white noise; inadequate text or script - either too sparse or too wordy; images missing or too small, uninteresting or unclear
Below Expectations
Ineffective use of the chosen media. Some infomation is hard to find or understand. Lacks appeal. Advertisment is not well executed.
Meets Expectations
Effective use of the chosen media. Most information is clearly presented. Mostly neat and attractive. Advertisement is well executed.
Exceeds Expectations
Highly effective use of the chosen media: All information is clearly presented. Print is neat and attractive. Advertisement is very well executed.
Keywords:
magazine advertisement, radio advertisement, television advertisement, adjectives
Subjects:
English
Math
Social Sciences
Vocational
Types:
Project
Presentation
Quiz
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