iRubric: Press Release rubric

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Press Release

Assessment of press release.

Rubric Code: GX784WX

By erinhatch

Ready to use

Public Rubric

Subject: English

Type: Assignment

Grade Levels: 6-8, 9-12

Press Release
	Not Yet 2 pts	Needs Work 3 pts	Proficient 4 pts	Mastery 5 pts
Knowledge and Understanding Demonstrates understanding of press release format	Not Yet Ineffective lead Inappropriate content Media contact info not included Did not use organization's information	Needs Work Release lacks the designated format Ineffective lead Contact info is not included Did not use organization's info *Content is questionable	Proficient Release follows designated format guidelines Lead is effective Used organization's letterhead Media contact info included, but not placed correctly *Content is, for the majority, appropriate	Mastery Release follows designated format guidelines Effective lead Profile is the appropriate length as described for the assignment Media contact info included & placed correctly *Content is appropriate
Thinking/Inquiry Demonstrates creativity and critical thinking skills	Not Yet Headline has nothing to do with the story Lead has nothing to do with the story	Needs Work Headline is either too long or too short Headline is vague Lead is cluttered Reader is not drawn in at all	Proficient Headline entices reader to go to the lead to see if the story is worth reading Contains strong, active verbs and short, simple words *Reader not drawn in immediately	Mastery Headline is catchy; It makes the reader want to continue to the story; Is positive and specific Uses strong, active verbs and short, simple words Draws in the reader - makes reader want to read more Is focused, short and memorable
Communication Communicates using correct conventions of spelling, grammar and sentence structure. Demonstrates clarity of expression.	Not Yet Contains Style errors and grammatical, punctuation and spelling errors Language is frequently unclear; no sentence structure Structure & organization are not evident Paragraphs are disjointed and lack transition of thoughts	Needs Work Contains four or five Style errors and grammatical,punctuation and spelling errors. Language is frequently unclear; no sentence structure Structure & organization detract from the message of the writer Paragraphs are disjointed and lack transition of thoughts *Sentences are choppy or wordy	Proficient Structure & organization of the story is easy to follow Paragraph transitions are presented and maintain the flow throughout the story	Mastery Structure & organization of the story is clear and easy to follow Paragraph transitions are present and logical and maintain the flow of thought throughout the paper Sentences are short Paragraphs are short
Application Demonstrates clarity of purpose and applies knowledge of press release writing to a specific task.	Not Yet Reader is left wondering why story was written No news value *Story holds no interest and value	Needs Work Some interest in the event generated as a result of the story Story holds little interest and value	Proficient Significant interest in the event generated as a result of the story Story is interesting and valuable	Mastery Extreme amount of interest in the event generated as a result of the story Story is interesting and valuable

Keywords:

PR Writing, press release assignment, assessment

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Press Release
	Not Yet 2 pts	Needs Work 3 pts	Proficient 4 pts	Mastery 5 pts
Knowledge and Understanding Demonstrates understanding of press release format	Not Yet Ineffective lead Inappropriate content Media contact info not included Did not use organization's information	Needs Work Release lacks the designated format Ineffective lead Contact info is not included Did not use organization's info *Content is questionable	Proficient Release follows designated format guidelines Lead is effective Used organization's letterhead Media contact info included, but not placed correctly *Content is, for the majority, appropriate	Mastery Release follows designated format guidelines Effective lead Profile is the appropriate length as described for the assignment Media contact info included & placed correctly *Content is appropriate
Thinking/Inquiry Demonstrates creativity and critical thinking skills	Not Yet Headline has nothing to do with the story Lead has nothing to do with the story	Needs Work Headline is either too long or too short Headline is vague Lead is cluttered Reader is not drawn in at all	Proficient Headline entices reader to go to the lead to see if the story is worth reading Contains strong, active verbs and short, simple words *Reader not drawn in immediately	Mastery Headline is catchy; It makes the reader want to continue to the story; Is positive and specific Uses strong, active verbs and short, simple words Draws in the reader - makes reader want to read more Is focused, short and memorable
Communication Communicates using correct conventions of spelling, grammar and sentence structure. Demonstrates clarity of expression.	Not Yet Contains Style errors and grammatical, punctuation and spelling errors Language is frequently unclear; no sentence structure Structure & organization are not evident Paragraphs are disjointed and lack transition of thoughts	Needs Work Contains four or five Style errors and grammatical,punctuation and spelling errors. Language is frequently unclear; no sentence structure Structure & organization detract from the message of the writer Paragraphs are disjointed and lack transition of thoughts *Sentences are choppy or wordy	Proficient Structure & organization of the story is easy to follow Paragraph transitions are presented and maintain the flow throughout the story	Mastery Structure & organization of the story is clear and easy to follow Paragraph transitions are present and logical and maintain the flow of thought throughout the paper Sentences are short Paragraphs are short
Application Demonstrates clarity of purpose and applies knowledge of press release writing to a specific task.	Not Yet Reader is left wondering why story was written No news value *Story holds no interest and value	Needs Work Some interest in the event generated as a result of the story Story holds little interest and value	Proficient Significant interest in the event generated as a result of the story Story is interesting and valuable	Mastery Extreme amount of interest in the event generated as a result of the story Story is interesting and valuable