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iRubric: My Toothpaste rubric

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My Toothpaste My Toothpaste The student will design a persuasive writing projective using a toothpaste that they have invented and are ready to market. Rubric Code: GA69C4 By Unlanded Ready to use Public Rubric Subject: English Type: Writing Grade Levels: K-5

Persuasive Toothpaste
	Good 3 pts	Fair 2 pts	Poor 1 pts
Design a catchy name.	Good The name will catch people's attention.	Fair It is a name, but it is not orginal.	Poor No name or the name was copied from an existing toothpaste.
Newspaper/Mag. Ad	Good The 3-4 sentences makes me want to check out the new toothpaste.	Fair The ad has 3-4 sentences. I do give the toothpaste a second thought, but that is it. The author did not convince me to do anything more. Grammar/punctuation mistakes do not interfer with the author's message.	Poor The ad does not have 3 sentences. The author doe not convince me to give his toothpaste a second thought. Errors in the author's writing interfers with the message.
Punctuation/Endmarks	Good All the sentences start with a capital letter and the correct endmark.	Fair There are no more than 2 punctuation and endmark mistakes.	Poor There are 3 or more mistakes in punctuation and endmarks.
Author's Message	Good The author's message is clear and understandable. It is written in a way that writers will not be confused about what the author is saying.	Fair The author's message is somewhat understandable, but part of his/her message is confusing.	Poor The author's message is mixed up. It causes the reader to be confused about what the author is trying to say.
Proper Nouns	Good All proper nouns have a capital letter including the word "I".	Fair The author has 2 or less mistakes.	Poor The author has 3 or more mistakes.
Design the Box	Good The box is neat/colorful. The box has the name in "bold dark letters". The box has a catchy saying for people to remember like: Crest is the Best".	Fair The box is neat/colorful. The title may have a mistake. The catchy saying may have a mistake.	Poor The box is sloppy. There are mistakes with the title and/or the saying.
Prepared for class	Good I had my pencil and it was sharpened. I had notebook paper. I had crayons or markers on the day that I was told to bring them.	Fair I did not have all of my materials on 1 day of this project.	Poor I did not have my materials for 2 or more days of this project.
Final check	Good I have completed: Catchy Name, Newspaper/Mag. Ad, Toothpaste Box, Name of Toothpaste on box, Catchy Sentence on box.	Fair Missing 1-2 parts. (Catchy Name, Ad, Box, Name of Toothpaste on box, Catchy sentence on box)	Poor Missing 3 or more parts of the project.