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iRubric: Environmental Issue Media Presentation rubric

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Environmental Issue Media Presentation Environmental Advocacy ADVERTISEMENT Students will create an advertisement to promote an environmental issue. Rubric Code: G246885 By sullivan_ashlee Ready to use Public Rubric Subject: Science Type: Quiz Grade Levels: 9-12

Proficiency Scale
	Emerging 2 pts	Developing 3 pts	Proficient 4 pts	Extending 5 pts
MESSAGE INFORMATION Components include: message/slogan, environmental issue, target audience	Emerging Missing or incorrect information for three or more components.	Developing Missing or incorrect information for two components.	Proficient Missing or incorrect information for one component.	Extending Contains accurate and reliable information for all components.
ADVERTISING TECHNIQUE Technique is used for target audience and has appropriate components to spread the message effectively.	Emerging Little variety; not unique; may be messy or full of white noise. Uses no advertising technique to persuade audience.	Developing Print, voice, or visuals are not totally effective; may look as if it was done hurriedly. Uses very little advertising techniques to persuade audience.	Proficient Effective use of a print, voice, or visuals (catches attention, but not right away). Has little use of an advertising technique used in class.	Extending Highly effective use of print, voice, or visuals to grab the buyer's attention. Uses an advertising technique discussed in class.
VISUAL AIDS Images are chosen to match the type of technique used. It matches the target audience.	Emerging Has no images.	Developing Has an image but is hurriedly chosen.	Proficient Has only one image.	Extending Has two or more images to help get the message across.
LAYOUT Well developed layout, organized and message is clear.	Emerging The promotional ad does not use a specific layout.	Developing Student used a planned layout.	Proficient Student utilised a planned layout well.	Extending Student modified a planned lay out to bring out the best of the advocacy.
OVERALL DESIGN Clear, creative and amount of effort put into the design.	Emerging Messy/full of white noise; inadequate text or script - either too sparse or too wordy; images missing or too small, uninteresting or unclear.	Developing Ineffective use of the chosen media. Some infomation is hard to find or understand. Lacks appeal. Advertisment is not well executed.	Proficient Effective use of the chosen media. Most information is clearly presented. Mostly neat and attractive. Advertisement is well executed.	Extending Highly effective use of the chosen media: All information is clearly presented. Print is neat and attractive. Advertisement is very well executed.