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iRubric: Environmental Issue Media Presentation rubric

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Environmental Issue Media Presentation 
Students will create an advertisement to promote an environmental issue.
Rubric Code: G246885
Ready to use
Public Rubric
Subject: Science  
Type: Quiz  
Grade Levels: 9-12

Powered by iRubric Proficiency Scale
  Emerging

2 pts

Developing

3 pts

Proficient

4 pts

Extending

5 pts

MESSAGE INFORMATION

Components include: message/slogan, environmental issue, target audience

Emerging

Missing or incorrect information for three or more components.
Developing

Missing or incorrect information for two components.
Proficient

Missing or incorrect information for one component.
Extending

Contains accurate and reliable information for all components.
ADVERTISING TECHNIQUE

Technique is used for target audience and has appropriate components to spread the message effectively.

Emerging

Little variety; not unique; may be messy or full of white noise. Uses no advertising technique to persuade audience.
Developing

Print, voice, or visuals are not totally effective; may look as if it was done hurriedly. Uses very little advertising techniques to persuade audience.
Proficient

Effective use of a print, voice, or visuals (catches attention, but not right away). Has little use of an advertising technique used in class.
Extending

Highly effective use of print, voice, or visuals to grab the buyer's attention. Uses an advertising technique discussed in class.
VISUAL AIDS

Images are chosen to match the type of technique used. It matches the target audience.

Emerging

Has no images.
Developing

Has an image but is hurriedly chosen.
Proficient

Has only one image.
Extending

Has two or more images to help get the message across.
LAYOUT

Well developed layout, organized and message is clear.

Emerging

The promotional ad does not use a specific layout.
Developing

Student used a planned layout.
Proficient

Student utilised a planned layout well.
Extending

Student modified a planned lay out to bring out the best of the advocacy.
OVERALL DESIGN

Clear, creative and amount of effort put into the design.

Emerging

Messy/full of white noise; inadequate text or script - either too sparse or too wordy; images missing or too small, uninteresting or unclear.
Developing

Ineffective use of the chosen media. Some infomation is hard to find or understand. Lacks appeal. Advertisment is not well executed.
Proficient

Effective use of the chosen media. Most information is clearly presented. Mostly neat and attractive. Advertisement is well executed.
Extending

Highly effective use of the chosen media: All information is clearly presented. Print is neat and attractive. Advertisement is very well executed.



Keywords:
  • magazine advertisement, radio advertisement, television advertisement, adjectives







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