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iRubric: ADVERTISEMENT rubric

iRubric: ADVERTISEMENT rubric

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Students will create an advertisement promotion for banner ads in school. Advertisement pitch should include content & usefulness of a sales technique. Students will also provide a sale pitch their knowledge of the advertising technique. Tell WHAT the purpose of the advertisement is.
Rubric Code: F24XCAX
Ready to use
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: 9-12


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  FAIR

14 pts

GOOD

16 pts

VERY GOOD

18 pts

EXCELLENT

20 pts

FOLLOWING DIRECTIONS

FAIR

Rarely follows directions.
Minimal attention to detail.
GOOD

Partially follows directions.
Incomplete or inconsistent detail within artwork.
VERY GOOD

Follow the directions most of the time.
Artwork contains essential details.
EXCELLENT

Thorough understanding of directions.
Great attention to detail throughout artwork.
INFORMATION

FAIR

Missing or incorrect information for three or more components
GOOD

Missing or incorrect information for two components
VERY GOOD

.Missing or incorrect information for one component
EXCELLENT

Contains main points, details, pricing, placement and use.
SALES TECHNIQUE

FAIR

Little variety; not unique; Uses no sales technique to persuade audience.
GOOD

Print, or visuals are not totally effective; may look as if it was done hurriedly. Uses very little sales techniques to persuade audience.
VERY GOOD

Effective use of a print, visuals (catches attention, but not right away). Has little use of an sales technique used in class
EXCELLENT

Highly effective use of print, visuals to grab the buyer's attention. Uses an advertising technique discussed in class
OVERALL DESIGN

FAIR

Messy/full of white noise; inadequate text or script - either too sparse or too wordy; images missing or too small, uninteresting or unclear
GOOD

Ineffective use of the chosen media. Some infomation is hard to find or understand. Lacks appeal. Sales pitch is not well executed.
VERY GOOD

Effective use of the chosen media. Most information is clearly presented. Mostly neat and attractive. Sales pitch is well executed.
EXCELLENT

Highly effective use of the chosen media: All information is clearly presented. Print is neat and attractive, audio is appealing. Sales pitch is very well executed.



Keywords:
  • magazine advertisement, radio advertisement, television advertisement, adjectives







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