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iRubric: Marketing MindMap (4 P's) rubric

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Marketing MindMap (4 P's) Marketing MindMap (4 P's) Mind Map Rubric for Marketing Mind Map Project. Select 3 similar products and create a mind map of: low-end, mid-range, and high-end. Describe place in market, define price, define promotional strategies used to market the product. Rubric Code: EX9A959 By scottschro Ready to use Public Rubric Subject: Business Type: Assessment Grade Levels: 6-8, 9-12

Mind Map
	Did not meet expectations 1 pts	Minimally Meets Expectations 2 pts	Fully Meets Expectations 3 pts	Exceeds Expectations 4 pts
Central Image	Did not meet expectations No central image or not clear; difficult to separate from other information.	Minimally Meets Expectations Present; not eye catching or memorable.	Fully Meets Expectations Clear; use of picture of image that relates to key idea.	Exceeds Expectations Stands out; meaningfully enhances the key idea.
Content	Did not meet expectations Insufficient coverage of content.	Minimally Meets Expectations Show basic understanding of key ideas, but little extension of ideas.	Fully Meets Expectations Show a solid grasp of most of the content and show extensions of most key ideas.	Exceeds Expectations Shows a solid grasp of all the content covered. Extensions of the key ideas show a deep understanding of that content.
Organization	Did not meet expectations Little to no indication that ideas are connected to and radiating from the center.	Minimally Meets Expectations Ideas radiate out from center, but some confusion as you follow ideas.	Fully Meets Expectations Ideas connect to central image and ideas.	Exceeds Expectations Ideas clearly connect to central image.
Images and words	Did not meet expectations Little to no evidence of key images. May have a few keywords or vice versa.	Minimally Meets Expectations Images and keywords are evident, but either too few or imprecise.	Fully Meets Expectations Images and key words clearly show an understanding of content, although not memorable.	Exceeds Expectations Dynamic use of image and keywords. Clearly connect to central image.
Color and Connections	Did not meet expectations Little to no use of color or links to illustrate connections between ideas.	Minimally Meets Expectations Obvious attempt is made to use color or links to enhance clarity and memory. Still a bit confusing.	Fully Meets Expectations Clearly uses color or links to clarify connections and to assist with memory for most aspects of the mind map.	Exceeds Expectations Effectively uses color and links to meaningfully clarify connections for all aspects of the mind map.