iRubric: Marketing - PYP Marketing Project rubric

Marketing, product and presentation do not appeal to target audience

Marketing, product and presentation have some appeal to targe audience but lacks some area of connection to target

Marketing, product and presentation generally appeal to target audience, but may not be strong in one or more areas of appeal.

Marketing, product, and presentation appeal to the target audience and the audience is completely "bought over."

Student mumbles, incorrectly pronounce terms, and speak too quietly for students in the back of class to hear. Student rarely looks at audience.

Student voice is low. Students incorrectly pronounces terms. Audience members have difficulty hearing presentation. Student occasionally
makes eye contact.

Student voice is clear. Student pronounces most words correctly. Most audience members can hear presentation. Student generally makes eye contact, though one or two lapses may occur.

Student uses clear voices and correct, precise pronunciation of terms so that all audience members can hear presentation. Student maintains strong eye contact with audience.