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iRubric: MONROES MOTIVATED SEQUENCE Infomercial rubric
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MONROES MOTIVATED SEQUENCE Infomercial
MONROES MOTIVATED SEQUENCE
This is a grading rubric for a commercial based on Monroe's Motivated Sequence.
Rubric Code:
DXA4B9X
By
Cstrod
Ready to use
Public Rubric
Subject:
Communication
Type:
Presentation
Grade Levels:
Undergraduate
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Persuasive Speaking
Poor 0-4
(N/A)
Fair 5-6
(N/A)
Good 7-8
(N/A)
Excellent 9-10
(N/A)
Destination
Poor 0-4
The destination is not relevant to the audience.
Fair 5-6
It isn’t made clear how the destination is relevant to the audience needs. Not well thought out.
Good 7-8
Interesting destination that is somewhat relevant to the audience. Some thought given to its importance and relevance.
Excellent 9-10
It is clear that the destination is important and solves a defined need. Well thought out.
Gain Attention
Poor 0-4
The video provides no attention catching device, it is not clear to the audience what problem is being presented by the attention getter.
Fair 5-6
The video only slightly catches the audience's attention Or the attention getter doesn't really relate to the problem or product.
Good 7-8
The video catches the attention of the audience but the step is not long enough or does not logically relate to the problem or product.
Excellent 9-10
Video catches the attention of the audience with an enthusiastic attention getter that clearly shows the problem or the product.
Need
Poor 0-4
The video does not establish that this is a legitimate problem using supporting materials (facts, statistics, quotations, etc). No sources are cited.
Fair 5-6
The video includes some supporting materials, but does not orally cite sources.
Good 7-8
The video clearly establishes that the problem is legitimate by giving clear examples but only cites one source.
Excellent 9-10
The video clearly establishes that the problem is legitimate by giving clear examples and orally cites all (1 per person) credible sources.
Satisfaction
Poor 0-4
Parts of vacation are not well described. Its purpose is not clear. How it solves the problem is not clear. How it works - not clear. Ambiguous description - audience left with questions and confusion
Fair 5-6
Vacation is described but not in enough detail. Parts are not described - It is clear how it can solve the problem(s) but not exactly how.
Good 7-8
Vacation is clearly described. The itinerary is clearly described. Unrealistic as to how it can solve the problem(s), however.
Excellent 9-10
The vacvation description is very clear. The itenary is clearly described. How it works is very clear. How it solves the problem(s) is clear.
Visualization
Poor 0-4
The language used does not create a picture of how great this vacation is.
Fair 5-6
The speakers use some language/images that creates a picture in the mind of the audience but it's not realistic or enthusiastic enough.
Good 7-8
The speakers use enthusiastic and creative language/images but it does not appear to be realistic.
Excellent 9-10
The speakers are able to create a picture of how wonderful life will be by taking this vacation or how terrible life will be without it. Speakers use creative language/images that are realistic
Call to Action
Poor 0-4
The video has no discernible call to action.
Fair 5-6
The video has a discernible call to action, but it is illogical or confusing.
Good 7-8
The video has a discernible call to action that is logical and clear, but not memorable or interesting.
Excellent 9-10
The video has a logical, interesting, and memorable call to action.
Vocal Delivery
Poor 0-4
Speakers use no vocal variety, speak in a monotone, lack enunciation or mispronounce words.
Fair 5-6
Speech is understandable, but speakers use too many vocal pauses (uhs or ums); words are used repeatedly (like, you know), and/or some words are mispronounced.
Good 7-8
Speech is delivered in conversational manner with appropriate volume, vocal variety, rate and enunciation. Only isolated examples of vocal pauses or mispronunciations.
Excellent 9-10
Speech is delivered in conversational manner with appropriate volume, vocal variety, rate and enunciation. Speech is free of mispronunciations and verbal pauses are not noticeable.
Grammar
Poor 0-4
There are many grammatical/
mechanical mistakes in the video.
Fair 5-6
There are 4-5 grammatical/
mechanical mistakes in the video.
Good 7-8
There are less than 3 grammatical/
mechanical mistakes in the video.
Excellent 9-10
There are no grammatical/mechanical mistakes.
Polish
Poor 0-4
Little or no attempt to use images to create a persuasive and convincing ad. No background music.
Fair 5-6
An attempt was made to use images that are persuasive and convincing. Image choice is generally logical. Background music is included, but does not add much to the video.
Good 7-8
Images used to create video are mostly persuasive and convincing. Background music is mostly appropriate, and somewhat adds to the appeal of the video.
Excellent 9-10
Images used to create video are persuasive and convincing. Background music is appropriate and adds to the appeal of the video.
Length
Poor 0-4
Video was less than one minute.
Fair 5-6
Video was longer than 1:30 minutes, but contained an excessive amount of silence or
Good 7-8
Video was over 2 minutes, but contained some awkward silences or unnecessary (filler) footage.
Excellent 9-10
Video was over 2 minutes long and contained no awkward silences or unnecessary (filler) footage.
Subjects:
Communication
Types:
Presentation
(Other)
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