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iRubric: MONROES MOTIVATED SEQUENCE rubric

iRubric: MONROES MOTIVATED SEQUENCE rubric

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MONROES MOTIVATED SEQUENCE Persuasive Speech This is a grading rubric for a persuasive public speech based on Monroe's Motivated Sequence, delivered without power point. Rubric Code: EX5A79B By burns89 Ready to use Public Rubric Subject: Communication Type: Presentation Grade Levels: Undergraduate

Persuasive Speaking
	Failed to Complete 0 pts	Needs Improvement 0 pts	Satisfactory 0 pts	Excellent 0 pts
Product Selection	Failed to Complete The product is not an original product idea - it's already been done.	Needs Improvement Not very imaginative product. Partially solves the problem. Not thought out well.	Satisfactory Interesting product. Solves the problem for the most part. Some thought given to its function.	Excellent Very original product. Definitely solves the problem. Helps a segment of the population. Well thought out.
Gain Attention	Failed to Complete The speaker has no attention catching device, it is not clear to the audience what problem is being presented by the attention getter.	Needs Improvement Speaker only slightly catches the audience's attention Or the attention getter doesn't really relate to the problem or product.	Satisfactory Speaker catches the attention of the audience but the gain attention step is not long enough or does not relate to the problem or product.	Excellent Speaker catches the attention of the audience with a enthusiastic attention getter that clearly shows the problem or the product.
Need	Failed to Complete Speaker does not establish that this is a legitimate real problem using supporting materials (facts, statistics, quotations, etc) Speaker does not cite sources.	Needs Improvement Speaker uses some supporting materials. Does not cite sources.	Satisfactory Speaker clearly establishes that the problem is legitimate by giving clear examples but does not cite sources or does not cite credible sources.	Excellent Speaker clearly establishes that the problem is legitimate by giving clear examples and cites all sources which are credible.
Satisfaction	Failed to Complete Parts of product are not well described. Its function is not clear. How it solves the problem is not clear. How it works - not clear. Ambiguous description - audience left with questions and confusion	Needs Improvement Product is described but not in enough detail. Parts are not described - Its clear how it can solve the problem but not exactly how it works	Satisfactory Product is clearly described. The parts and how it works are clearly described. Unrealistic as to how it can solve this problem.	Excellent Product description is very clear. All parts described. How it works is very clear. How it solves the problem is clear.
Visualization	Failed to Complete The language used does not create a picture of how great this product is.	Needs Improvement The speaker uses some language that creates a picture in the mind of the audience but it's not forceful or enthusiastic enough	Satisfactory The speaker uses enthusiastic and creative language but only presents one side of the picture.	Excellent The speaker is able to create a picture of how wonderful life will be by using this product or how terrible life will be without it. Speaker uses creative language that helps target audience picture themselves using product.
Call to Action	Failed to Complete The speech has no discernible organization.	Needs Improvement Speech has a somewhat logical order, but does not follow Monroe's Motivated Sequence.	Satisfactory Speech has a logical order, but does not include all the steps of Monroe's Motivated Sequence.	Excellent The speech clearly follows all the steps of Monroe's Motivated Sequence (Attention; Problem/Need; Satisfaction; Visualization; Call to Action).
Vocal Delivery	Failed to Complete Speaker uses no vocal variety; speaks in a monotone. Lack of enunciation. Mispronunciations.	Needs Improvement Speech is understandable, but speaker uses too many vocal pauses (uhs or ums); words are used repeatedly (like, you know) words are mispronounced; Lack of enunciation	Satisfactory Speech is delivered in conversational manner with appropriate volume, vocal variety, rate and enunciation. Only isolated examples of vocal pauses or mispronunciations.	Excellent Speech is delivered in conversational manner with appropriate volume, vocal variety, rate and enunciation. Speech is free of mispronunciations and verbal pauses are not noticeable.
Eye Contact	Failed to Complete The speaker lacks eye contact and reads speech directly from notes.	Needs Improvement Speaker maintains only partial eye contact; mostly reads directly from notes	Satisfactory Speaker maintains eye contact throughout speech, but frequently reads from notes.	Excellent Speaker maintains consistent eye contact throughout speech, only occasionally glancing at notes.
Physical Delivery	Failed to Complete The speaker uses gestures and movement that distract from the speech. For example: leans on a podium, chews gum, paces throughout the speech, plays with hair or jewelry.	Needs Improvement Gestures and/or movements distract from speech, but there are moments of distraction-free delivery.	Satisfactory Gestures and/or movement are mostly free from distraction but do not add to the delivery of the speech.	Excellent Gestures and movements add to the delivery of the speech. Arm or hand movements are used deliberately to emphasize points. Nervous mannerisms are avoided.
Your evaluation	Failed to Complete	Needs Improvement	Satisfactory	Excellent

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