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iRubric: Product Promotion rubric

iRubric: Product Promotion rubric

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Product Promotion Product Promotion Group presenation of a product Rubric Code: CXA2C62 By joellenplyler Ready to use Public Rubric Subject: Communication Type: Project Grade Levels: 9-12, Undergraduate

Marketing Category - 20 pts.
	Poor 0 pts	Fair 5 pts	Good 7 pts	Excellent 10 pts
Competitive Advantage	Poor	Fair Basically identifies the product's strength, weakness, opportunity and threat.	Good Somewhat identifies the product's strengths, weakness, opportunities and threats to other similar products	Excellent Clearly identifies the product's strengths, weakness, opportunities, threats to other similar products
Audience Analysis	Poor Did not meet with target audience	Fair Determined basic needs of the target market.	Good Determined the target market, identified market segmentation --needs/characteristics	Excellent Determined the target market, used market segmentation, and developed a marketing plan
Presentation - 80 Points
	Poor 3 pts	Fair 5 pts	Good 7 pts	Excellent 10 pts
PowerPoint/Graphics/video	Poor The slides are not legible. The amount of text is too great for the space provided. There are several grammatical errors. There is little use of graphics or effects. The information does not consistently support images.	Fair Slides are legible. Amount of text is too great for the amount of space provided. Some grammatical errors. Less than half the slides have graphics or effects. Information supports images at times.	Good Slides are attractive. Text is legible. No grammatical errors. More than half of the slides use graphics and effects to enhance presentation. Information adequately supports images.	Excellent Slides are attractive. Text is legible. No grammatical errors. Graphics and effects are used throughout to enhance presentation. Information is at the advanced level and consistently supports images.
Knowledge	Poor Speakers simply reads the material displayed.	Fair Speakers bring little knowledge to the presentation beyond what is displayed. Speakers appear uncomfortable and answer only rudimentary questions.	Good Speakers are well informed and at ease with expected answers to all questions but fail to elaborate.	Excellent Speakers are well informed and elaborate beyond the displayed material. Speakers answer all class questions with explanations and elaborations
Organization	Poor Presentation does not describe in detail the product. Audience cannot understand presenation because there is no sequence of information.	Fair Presentation does not describe in detail. Audience has difficulty following presentation because it jumps around.	Good Presentation has described the product, highlighting the benefits. Group presents information in logical sequence which audience can follow.	Excellent Presentation is described in an outstanding manner with exceptional details, demonstration, PowerPoint, and summary page. <BR> Group presents information in logical, interesting sequence which audience can follow. Preparation is evident
Preparedness	Poor Group does not seem at all prepared to present.	Fair The group is somewhat prepared, but it is clear that rehearsal was lacking.	Good Group seems pretty prepared but might have needed a couple more rehearsals.	Excellent Group is completely prepared and has obviously rehearsed.
Eye Contact and Elocution	Poor Presenters read all of the report with no eye contact.<BR> Mumbles, incorrectly pronounces terms, and speaks too quickly or quietly for students in the back of class to hear.	Fair Presenters maintain eye contact most of the time but frequently return to notes. Voice is low. Presenter incorrectly pronounces terms. Audience members have difficulty hearing presentation.	Good Presenters maintain eye contact most of the time but occasionally return to notes. Voice is clear. Presenter pronounces most words correctly. Most audience members can hear presentation.	Excellent Presenters maintain eye contact with audience, seldom return to notes. Presenter uses a clear voice and correct, precise pronunciation of all words so that all audience members can hear presentation.
Sold the audience	Poor Missed selling to the audience and keeping their attention	Fair missed selling to the audience but kept some attention	Good sold to the audience but struggled to keep all attention.	Excellent Met or exceeded in selling to the audience. Did an outstanding job selling the product.
Group accountability	Poor Only 1 (or 2) members dominate	Fair Some group members participate.	Good All group members participate.	Excellent All group members participate equally. Presentation responsibilities are shared evenly among group members.
Characterized SalesPeople	Poor no members dressed accordingly nor acted like salespeople	Fair Some group members did not dress accordingly Some group members showed characteristics of a salesperson	Good All group members showed some characteristics of salespeople and dressed accordingly	Excellent All group members showed characteristics of salespeople and dressed accordingly

Keywords:

Sales and Marketing Plan

Subjects:

Types:

Exam
Project

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