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iRubric: Market a Sports Drink - 4 P's of Marketing rubric

iRubric: Market a Sports Drink - 4 P's of Marketing rubric

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Market a Sports Drink - 4 P's of Marketing 
Market a Sports Drink - 4 P's of Marketing
The students will create an electronic presentation (Google presentation or Prezi). to show their understanding of the 4Ps of marketing. Specifically, they will be marketing a sports drink.
Rubric Code: BXA733A
By creativesorts
Ready to use
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: 6-8

Powered by iRubric 4 Ps of Marketing
Market a Sports Drink
 

Exceeds

5 pts


Good

4 pts


Fair

3 pts


Poor

2 pts


Little/No attempt

1 pts

Price

Made recommendation based on competitor's pricing strategies
5

The presentation includes all information relevant to price, in an organized fashion, along with extra info.
4

The presentation includes all information relevant to price, in an organized fashion. Mention and leaves the audience with an understanding of their part of price.
3

The presentation includes most information relevant to price, in an organized fashion. Mentions part of price, but doesn't describe.
2

The presentation is lacking in elements required. There are many gaps in information presented. Does not mention much about price.
1

The presentation is lacking all of the elements required. Does not mention anything about price.
Place

Explained how to get the product into the hands of the consumer
5

The presentation includes all information relevant to place, in an organized fashion, along with extra info.
4

The presentation includes all information relevant to price, in an organized fashion. Mention and leaves the audience with an understanding of their part of place.
3

The presentation includes most information relevant to place, in an organized fashion. Mentions part of place, but doesn't describe.
2

The presentation is lacking in elements required. There are many gaps in information presented. Does not mention part of place.
1

The presentation is lacking all of the elements required. Does not mention anything about place.
Promotion

Ideas are creative and have included a sponsorship
5

The presentation includes all information relevant to promotion in an organized fashion, along with extra info.
4

The presentation includes all information relevant to price, in an organized fashion. Mention and leaves the audience with an understanding of promotion.
3

The presentation includes most information relevant to promotion, in an organized fashion. Mentions part of promotion, but doesn't describe.
2

The presentation is lacking in elements required. There are many gaps in information presented. Does not mention part of promotion.
1

The presentation is lacking all of the elements required. Does not mention anything about promotion.
Product

Includes sports drink label
5

The presentation includes all information relevant to product in an organized fashion, along with extra info.
4

The presentation includes all information relevant to product, in an organized fashion. Mention and leaves the audience with an understanding of product.
3

The presentation includes most information relevant to product, in an organized fashion. Mentions part of product, but doesn't describe.
2

The presentation is lacking in elements required. There are many gaps in information presented. Does not mention part of product.
1

The presentation is lacking all of the elements required. Does not mention anything about product.
Presentation/Grammar & Spelling

5

The student presents the information clearly and displays a complete understanding of their information. It is evident that the student was well prepared. Grammar & spelling are correct.
4

The student presents the information fairly clearly and displays a reasonable understanding of their information. No errors in grammar & spelling.
3

The information presented is not clearly displayed throughout the project Minor errors in grammar or spelling.
2

Not enough preparation was done for the presentation of the information, it therefore lacks many elements of what is expected. Several errors in grammar & spelling.
1

The presentation is lacking all of the elements required. Does not mention anything about product. Many grammatical & spelling errors.



Keywords:
  • Marketing



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