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iRubric: Poster Design rubric
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Poster Design
Poster Design
Students will create an advertisement using persuasive details and emotional appeals; complete with logo and word choice. Advertisement should be for a product not normally advertised to teens. Choose HOW you want to market it and WHO you want to sell it to. Decide how best you can persuade those buyers to purchase your product.
Rubric Code:
B222677
By
yafazie
Ready to use
Public Rubric
Subject:
Social Sciences
Type:
ePortfolio
Grade Levels:
6-8, Undergraduate
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Poster Design
Exceeds Standards
Excellent
100 pts
Meets Standards
Very Good
90 pts
Emerging Standards
Fair
85 pts
Needs Improvement
Poor
75 pts
TEXT
20 pts
Exceeds Standards
Information about the product relates directly to product and catches the reader's attention to persuade them to want to purchase the product.
Meets Standards
Information about the product relates directly to product and catches the reader's attention.
Emerging Standards
Information does not directly relate to product; is not completely unique.
Needs Improvement
Information about the product is vague and uninteresting.
GRAPHIC FEATURE
20 pts
Exceeds Standards
Effective use of elements and principles of marketing. Poster includes a graphic feature that catches the viewers attention right away.
Meets Standards
Effective use of elements and principles of marketing. Poster includes a graphic feature
Emerging Standards
Graphic is not totally effective. A rush job evident. No pre-planning of advertisement apparent.
Needs Improvement
Little variety; not unique; messy.
POSTER TECHNIQUES
20 pts
Exceeds Standards
Product name is clear
and attractive; all important information present; appeals to the appropriate target audience. Work is simple, clear and bold.
Meets Standards
Product name is clear
and attractive; all important information present. Work is simple, clear and bold.
Emerging Standards
Product name is clear; some details missing; appeals to the appropriate target audience.
Needs Improvement
Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience. Work is not simple, clear or bold.
OVERALL DESIGN
20 pts
Exceeds Standards
Layout balanced and unified with an adequate amount of negative and positive space. Product description complete; illustrations clear.
Meets Standards
Layout balanced and unified with an adequate amount of white space; product description complete; illustrations clear.
Emerging Standards
Layout not balanced or unified; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product).
Needs Improvement
Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear.
Creativity
20 pts
Exceeds Standards
Imitation
Variation
Combination
Transformation
Originality
Meets Standards
Imitation
Variation
Combination
Transformation
Originality
Emerging Standards
Imitation
Variation
Combination
Transformation
Originality
Needs Improvement
Imitation
Variation
Combination
Transformation
Originality
Keywords:
magazine advertisement, adjectives
Subjects:
Arts and Design
English
Social Sciences
Types:
Project
ePortfolio
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