iRubric: Charlie & the Chocolate Factory: Candy Advertisement rubric

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Charlie & the Chocolate Factory: Candy Advertisement

Charlie and the Chocolate Factory Advertisement

Rubric for evaluating student projects after reading Charlie and the Chocolate Factory.

Rubric Code: AXC8B8B

By aubinj

Ready to use

Public Rubric

Subject: English

Type: Project

Grade Levels: K-5

CCF Advertisement
	Level 1 (N/A)	Level 2 (N/A)	Level 3 (N/A)	Level 4 (N/A)
Candy Brainstorm	Level 1 Student did not write down any ideas.	Level 2 Student wrote down at least two ideas.	Level 3 Student wrote down at least three ideas.	Level 4 Student wrote down at least four ideas.
Poster Advertisement Advertisement includes: - slogan - logo - copy - illustration - headline	Level 1 Student did not include all learned parts of an advertisement.	Level 2 Student included all learned parts of an advertisement with limited effectiveness.	Level 3 Student included all learned parts of an advertisement with some effectiveness.	Level 4 Student included all learned parts of an advertisement with considerable effectiveness.
Advertisement	Level 1 Student's ad demonstrates some creativity but lacks appeal to the reader. Their ad should be more colourful and contains little important information about their product.	Level 2 Student's ad is creative and somewhat appealing to the reader. Their ad has some colour and contains some important information about their product.	Level 3 Student's ad is creative and appealing to the reader. Their ad is colourful and contains important information about their product.	Level 4 Student's ad is very creative and appealing to the reader. Their ad is very colourful and contains all important information about their product.
Copy	Level 1 Student did not create a copy.	Level 2 Student created a simple copy but somewhat difficult to understand.	Level 3 Student created a simple copy that is easily understood.	Level 4 Student created a creative & detailed copy.
Slogan	Level 1 Student did not create a slogan.	Level 2 Student created a simple but generic slogan.	Level 3 Student created a simple but creative slogan.	Level 4 Student created a detailed, imaginative slogan.
Illustration & Logo	Level 1 Student did not include both the WONKA logo and a colourful illustration of their candy. No other illustrations included.	Level 2 Student included WONKA logo and an illustration of their candy. No other illustrations included.	Level 3 Student included WONKA logo and a colourful illustration of their candy. Some other illustrations included as well.	Level 4 Student included WONKA logo and a creative, colourful illustration of their candy. Many other illustrations included as well.
Spelling	Level 1 Student's ad has four or more spelling errors.	Level 2 Student's ad has three spelling errors.	Level 3 Student's ad has no more than two spelling errors.	Level 4 Student's ad has no errors.
Language Conventions (Punctuation and Grammar)	Level 1 Student's ad has six or more grammatical errors.	Level 2 Ad has four or five grammatical errors.	Level 3 Ad has no more than three grammatical errors.	Level 4 Ad has no grammatical errors.

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Project Charlie and the Chocolate Factory

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