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iRubric: Visual Merchandising rubric

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Visual Merchandising Visual Merchandising This is for a visual merchandising display project that will be made using a box as makeshift store window. Rubric Code: AXB8A85 By ailstockj Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 9-12

Holiday/ Winter Window Project
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Marquee / Signage	Poor No marquee or signage was added to project.	Fair Marquee or signage does not depict image of the store or is too small/large.	Good Marquee or signage somewhat depicts image of the store.	Excellent Marquee or signage completely depicts image of the store.
Attention	Poor Display does not have a distinct theme and/or show lack of effort and organization.	Fair Overall display is bland or uninteresting and would not make customer’s stop to take a longer look.	Good Overall display would catch a buyer’s eye within a 5-second period.	Excellent Overall display would catch a buyer’s eye within a 3-second period and make him/her enter the store.
Merchandise	Poor No merchandise was used in the display or it is completely inappropriate for the theme.	Fair Merchandise is not attractive or eye-catching.	Good Merchandise displayed is visually appealing.	Excellent Merchandise displayed is very visually appealing and appropriate for the theme.
Image	Poor The image of the store is not at all portrayed in the display.	Fair The image of the store is not well portrayed in the display.	Good The image of the store is somewhat recognizable in the display.	Excellent The image of the store is immediately recognizable in the display.
Props	Poor The props used do not match the theme and idea of the storefront.	Fair Some of the props used match the theme and idea of the storefront.	Good All of the props used match the theme and idea of the storefront well.	Excellent All of the props used match the theme and idea of the storefront well, and the display is unique and very creative.
Colors	Poor Colors clash or are too contrasting.	Fair Colors match surroundings too closely or are too bright.	Good Colors in the display are well-matched and complement the merchandise.	Excellent Colors in the display really accentuate those in the merchandise.
Setting	Poor Setting is not apparent.	Fair Setting does not match the theme of the display.	Good Realistic, semi-realistic or abstract setting was chosen that matches the theme of the display.	Excellent Realistic, semi-realistic or abstract setting was chosen that matches the theme of the display, and it is very creative.