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iRubric: Visual Merchandising rubric

iRubric: Visual Merchandising rubric

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Visual Merchandising 
Visual Merchandising
This is for a visual merchandising display project that will be made using a box as makeshift store window, or a poster board as a store planogram.
Rubric Code: YX2A855
By Amizah
Draft
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

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  Poor

1 pts

Fair

2 pts

Good

3 pts

Excellent

4 pts

Marquee / Signage

Poor

No marquee or signage was added to project.
Fair

Marquee or signage does not depict image of the store or is too small/large.
Good

Marquee or signage somewhat depicts image of the store.
Excellent

Marquee or signage completely depicts image of the store.
Attention

Poor

Display does not have a distinct theme and/or show lack of effort and organization.
Fair

Overall display is bland or uninteresting and would not make customer’s stop to take a longer look.
Good

Overall display would catch a buyer’s eye within a 5-second period.
Excellent

Overall display would catch a buyer’s eye within a 3-second period and make him/her enter the store.
Merchandise

Poor

No merchandise was used in the display or it is completely inappropriate for the theme.
Fair

Merchandise is not attractive or eye-catching.
Good

Merchandise displayed is visually appealing.
Excellent

Merchandise displayed is very visually appealing and appropriate for the theme.
Image

Poor

The image of the store is not at all portrayed in the display.
Fair

The image of the store is not well portrayed in the display.
Good

The image of the store is somewhat recognizable in the display.
Excellent

The image of the store is immediately recognizable in the display.
Props

Poor

The props used do not match the theme and idea of the storefront.
Fair

Some of the props used match the theme and idea of the storefront.
Good

All of the props used match the theme and idea of the storefront well.
Excellent

All of the props used match the theme and idea of the storefront well, and the display is unique and very creative.
Shape

Poor

There is too much clutter in the window or layout which completely overshadows the merchandise.
Fair

Items are haphazardly placed in the window or floor layout, making it hard for a potential buyer to focus.
Good

Student used a pattern or shape for the display that highlights the merchandise.
Excellent

Student used a pattern or shape for the display that really highlights the merchandise and makes it appealing to the customer.
Display Type

Poor

No display type is apparent.
Fair

Display(s) is/are cluttered and featured items get lost.
Good

Chose an appropriate setting/display for merchandise.
Excellent

Chose excellent or very creative setting/display for merchandise.
Colors

Poor

Colors clash or are too contrasting.
Fair

Colors match surroundings too closely or are too bright.
Good

Colors in the display are well-matched and complement the merchandise.
Excellent

Colors in the display really accentuate those in the merchandise.
Setting

Poor

Setting is not apparent.
Fair

Setting does not match the theme of the display.
Good

Realistic, semi-realistic or abstract setting was chosen that matches the theme of the display.
Excellent

Realistic, semi-realistic or abstract setting was chosen that matches the theme of the display, and it is very creative.
Direction

Poor

There is no direction portrayed in this display.
Fair

Buyer’s eye is somewhat guided through or to display through color, repetition, or arrangement of pattern.
Good

Buyer’s eye is guided through or to display through color, repetition, or arrangement of pattern.
Excellent

Buyer’s eye is guided through or to display through excellent use of color, repetition, or arrangement of pattern.
Proportion

Poor

Props and signs were not used.
Fair

Props and signs are not in proportion to the merchandise.
Good

Props and signs are in proportion to the merchandise.
Excellent

Props and signs are in proportion to the merchandise and unique or creative.
Balance

Poor

There is no balance to the items in the display.
Fair

Student used too few props to demonstrate whether he/she grasps the concept of balance.
Good

There is some balance to the items in the display.
Excellent

Student used many examples of well balanced props in the display.
Lighting

Poor

There is no lighting indicated.
Fair

Minimal lighting is provided with little to no focus or effect.
Good

Lighting is pleasant. It gets the job done.
Excellent

Lighting directs customer attention to displays and enhances displays. Lighting style is consistent with the design theme.




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