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English Colonies Advertisement
English Colonies Advertisement
Students will be assigned to groups that represent a particular British colony. Each group will research historical facts about their assigned colony and produce a pamphlet, travel poster or television advertisement in which they attempt to entice colonists to settle in their colony. Students must include the information specified in the directions. Audience members will be asked to write down whether or not they would be willing to move to that city-state based on the advertisement. 100 pts.
Rubric Code:
AX3AA47
By
nicholaskeith
Ready to use
Public Rubric
Subject:
History
Type:
Project
Grade Levels:
9-12
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English Colonies Advertisement
Creative Content
(N/A)
Historical Information
(N/A)
Presentation
(N/A)
Effectiveness
(N/A)
Sophisticated
25+ pts.
Creative Content
Ads reflect student originality and imagination, including following at least 5 of the following advertising techniques:
* Slogan/jingle
*Association
* Call to action
* Claim
* Humor
* Hype
* Must-Have
*Fear
*Prizes, sweepstakes, and gifts
* Sales and price
* Sense appeal
* Testimonials and endorsements
Historical Information
Group includes more than 5 pieces of accurate information that are mentioned in the directions and there are no historical errors.
Presentation
All graphics make it easy to understand. It is attractive in design, layout, and neatness. It grabs the attention of the audience through senses and emotions. No errors are evident. Appropriate language is used.
Effectiveness
What is being advertised is clear and effort is evident. More than 50% of the audience are persuaded.
Average
20+ pts.
Creative Content
Appropriate, accurate information but more elaboration is needed. Four of the advertising techniques are evident.
Historical Information
Group includes at least 5 pieces of accurate information that are mentioned in the directions. There are minor historical errors.
Presentation
Most information is easy to understand due to the design, neatness, and layout. 1-2 errors are evident.
Effectiveness
What is being advertised is mostly clear and/or effort is evident for the most part. At least 50% of the audience are persuaded.
Developing
17+ pts.
Creative Content
Advertisement is too general; the reader is somewhat confused; only 3 of the techniques are evident.
Historical Information
Group includes fewer than 4 pieces of the information that are mentioned in the directions. May include minor historical accuracies
Presentation
More effort was needed in organizing the information in regards to the design, layout, and neatness. 3-4 errors are evident.
Effectiveness
What is being advertised is somewhat evident and/or effort is somewhat evident. At least 30% of the audience is persuaded.
Beginning
15+ pts.
Creative Content
Advertisement has may historical inaccuracies and/or irrelevancies. The audience is left confused. Only 2 advertising techniques are evident.
Historical Information
Group includes only 3 or fewer pieces of information. There are significant historical errors.
Presentation
It is difficult to find the important information due to the design, layout and neatness. It may be confusing to the audience. 5 or more errors are evident. Inappropriate language used.
Effectiveness
More effort is needed. Less than 30% of the audience is persuaded.
Subjects:
History
Types:
Project
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