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iRubric: English Colonies Advertisement rubric

iRubric: English Colonies Advertisement rubric

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English Colonies Advertisement 
English Colonies Advertisement
Students will be assigned to groups that represent a particular British colony. Each group will research historical facts about their assigned colony and produce a pamphlet, travel poster or television advertisement in which they attempt to entice colonists to settle in their colony. Students must include the information specified in the directions. Audience members will be asked to write down whether or not they would be willing to move to that city-state based on the advertisement. 100 pts.
Rubric Code: AX3AA47
By nicholaskeith
Ready to use
Public Rubric
Subject: History  
Type: Project  
Grade Levels: 9-12

Powered by iRubric English Colonies Advertisement
  Creative Content

(N/A)

Historical Information

(N/A)

Presentation

(N/A)

Effectiveness

(N/A)

Sophisticated

25+ pts.
Creative Content

Ads reflect student originality and imagination, including following at least 5 of the following advertising techniques:
* Slogan/jingle
*Association
* Call to action
* Claim
* Humor
* Hype
* Must-Have
*Fear
*Prizes, sweepstakes, and gifts
* Sales and price
* Sense appeal
* Testimonials and endorsements
Historical Information

Group includes more than 5 pieces of accurate information that are mentioned in the directions and there are no historical errors.
Presentation

All graphics make it easy to understand. It is attractive in design, layout, and neatness. It grabs the attention of the audience through senses and emotions. No errors are evident. Appropriate language is used.
Effectiveness

What is being advertised is clear and effort is evident. More than 50% of the audience are persuaded.
Average

20+ pts.
Creative Content

Appropriate, accurate information but more elaboration is needed. Four of the advertising techniques are evident.
Historical Information

Group includes at least 5 pieces of accurate information that are mentioned in the directions. There are minor historical errors.
Presentation

Most information is easy to understand due to the design, neatness, and layout. 1-2 errors are evident.
Effectiveness

What is being advertised is mostly clear and/or effort is evident for the most part. At least 50% of the audience are persuaded.
Developing

17+ pts.
Creative Content

Advertisement is too general; the reader is somewhat confused; only 3 of the techniques are evident.
Historical Information

Group includes fewer than 4 pieces of the information that are mentioned in the directions. May include minor historical accuracies
Presentation

More effort was needed in organizing the information in regards to the design, layout, and neatness. 3-4 errors are evident.
Effectiveness

What is being advertised is somewhat evident and/or effort is somewhat evident. At least 30% of the audience is persuaded.
Beginning

15+ pts.
Creative Content

Advertisement has may historical inaccuracies and/or irrelevancies. The audience is left confused. Only 2 advertising techniques are evident.
Historical Information

Group includes only 3 or fewer pieces of information. There are significant historical errors.
Presentation

It is difficult to find the important information due to the design, layout and neatness. It may be confusing to the audience. 5 or more errors are evident. Inappropriate language used.
Effectiveness

More effort is needed. Less than 30% of the audience is persuaded.




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