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iRubric: Formal Report rubric

iRubric: Formal Report rubric

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Formal Report 
Formal Report
The student will write a formal report that includes a cover page, title page, introduction, discussion of Coca Cola's challenges related to the decline of television as an ad medium, a conclusion and references.
Rubric Code: A2X9379
By TShumard
Ready to use
Public Rubric
Subject: Communication  
Type: Assignment  
Grade Levels: (none)

Powered by iRubric Formal Report
  Unsatisfactory

0 pts

Average

10 pts

Good

15 pts

Very Good

20 pts

Outstanding

25 pts

Citations and References

Unsatisfactory

Student has not attempted to find information.
Average

The student has selected some appropriate information to include in the report, but hasn't found enough information resources to provide a full report.
Good

The student has selected some appropriate information to set context throughout the report.

Student has attempted to cite in APA.
Very Good

The student has selected appropriate information to set context throughout the report.

Student has made a good attempt to cite in APA.
Outstanding

The student has selected appropriate information, which greatly enhances the report.

Student has correctly cited information in APA Format.
Grammar, Spelling, Language

Unsatisfactory

Student has not attempted to use style or structure. The article is rife with spelling and glaring grammatical errors and is written in language inappropriate to a formal report structure.
Average

Less than 10 spelling mistakes and less than 10 glaring grammatical errors. The student has used language that's inappropriate for a formal report structure.
Good

Less than 6 spelling mistakes and less than 6 glaring grammatical errors. The student has used some language that's inappropriate for a formal report structure.
Very Good

Less than 3 spelling mistakes and less than 3 glaring grammatical errors. The student has mostly used language appropriate to a formal report structure.
Outstanding

The student has used language appropriate to a formal report structure, which greatly enhances the report. No spelling mistakes.
Conclusion/applying knowledge

Unsatisfactory

Student has not attempted to form a conclusion or apply knowledge.
Average

The student has tried to draw a conclusion by synthesising information from the report.
Good

The student has drawn a conclusion by synthesising information from the report.
Very Good

The student has drawn a conclusion by synthesising information from the report and tried to apply that knowledge.
Outstanding

The student has drawn a conclusion by synthesising information from the report and applied that knowledge.
Visual Aids

Unsatisfactory

Student has used not images/diagrams/charts.
Average

The student has one, poor quality image/diagram/chart, which is not strictly related to the topic.
Good

The student has two images/diagrams/chart, which start to give an idea of the report.
Very Good

The student has three images/diagrams/chart, which enhance the report.
Outstanding

The student has three or more images/diagrams/charts, all related to the topic, which greatly enhance the report.
Format

Unsatisfactory

The student has not followed the format as directed.
Average

The student has used some of the format as requested, but doesn't appear to have used the textbook template or provided materials.
Good

The student has followed much of the format as directed.
Very Good

The student has followed most of the format as directed.
Outstanding

The student has followed the directions of the assignment and has followed the format as required. It's clear the student has consulted the text book and provided materials.



Keywords:
  • formal report marketing



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