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iRubric: Food Truck Project rubric

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Food Truck Project 
Food Truck Project
Your group will present your food truck marketing mix to the class using the following slides: 1. Cover slide: Food truck name and team member names 2. Product slide: Your truck design from all angles with name, logo, and/or slogan prominently displayed. 3. Pricing slide: Menu listing all 5 products, prices, descriptions, and/or photos. 4. Promotion slide: A promotion for your truck's grand opening. 5. Place slide: Truck locations and hours.
Rubric Code: YXC5AWB
By ms_smart
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Food Truck
  Poor

0 pts

Fair

4 pts

Good

7 pts

Excellent

10 pts

1. Cover Slide

Poor

No cover slide
Fair

Cover slide does not include food truck name or team member names.
Good

Cover slide includes food truck name and team member names but is not displayed clearly and creatively.
Excellent

Cover slide includes food truck name and team member names displayed clearly and creatively.
2. Product - Truck Design

Poor

Restaurant name doesn't fit the theme of the truck. It is not displayed well on the truck visible by 1 angle. The truck design is not neat or very attractive to the customer.
Fair

Restaurant name some what fits the theme of the truck. It is displayed well on the truck visible from 2 angles . The truck design is not neat or very attractive to the customer.
Good

Restaurant name fits the theme of the truck. It is displayed in several locations to be visible from different angles of the truck. The truck design is in a way that is somewhat neat and attractive to the customer.
Excellent

Restaurant name fits the theme of the truck. It is displayed in several locations to be visible from different angles of the truck. The truck design is displayed neatly and in a way that is attractive to the customer. The name and truck shows creativity.
3. Pricing - Menu

Poor

Menu has no selections or prices. No pictures of food shown. No daily specials or specialties.
Fair

Menu has fewer than 3 selections or that are not labeled correctly. Food is not labeled correctly with prices. Prices and menu does not reflect current market. Have a few pictures to show food items.
Good

Menu has fewer than 5 selections that are not labeled correctly with prices and pictures. Some prices and menu reflect current market. Has some pictures to show food items.
Excellent

Menu has 5 selections that are clearly labeled with prices. All prices and menu reflect current market. Menu design is creative and attractive. Menu shows creativity with pictures that represent the food items.
4. Promotion - Grand Opening

Poor

Promotion material doesn't fit the theme of the truck. The material design is not neat or very attractive to the customer.
Fair

Promotion material some what fits the theme of the truck. The material design is not neat or very attractive to the customer. Opening event does not reflect target market.
Good

Promotion material fits the theme of the truck. The material design is in a way that is somewhat neat and attractive to the customer. Opening event does reflect the target market.
Excellent

Promotion material fits the theme of the truck. The material design is displayed neatly and in a way that is attractive to the customer. The marketing material and opening event shows creativity.
5. Place - Locations and Hours

Poor

Location and hours were not determined.
Fair

Location and hours were determined without consideration for either maximizing customer traffic or nearby competition.
Good

Location and hours were determined to maximize customer traffic or with consideration of nearby competition, but not both.
Excellent

Location and hours were determined to maximize customer traffic and with consideration of nearby competition.
Presentation to Class

Poor

Food truck marketing mix slides are somewhat clearly presented to the class clearly in less than 3 minutes.
Fair

Food truck marketing mix slides are somewhat clearly presented to the class clearly in less than 4 minutes.
Good

Food truck marketing mix slides are clearly presented to the class in less than 5 minutes or are somewhat clearly presented to the class in no less than 5 minutes
Excellent

Food truck marketing mix slides are clearly presented to the class in no less than 5 minutes.
Creativity/Effort

Poor

No evidence of effort put forth by the student. Menu and restaurant are not organized, colorful, or creative.
Fair

Some evidence of effort, but menu and restaurant are not creative.
Good

Some evidence of effort. Menu and restaurant are somewhat colorful, organized, and creative.
Excellent

Clear evidence of effort put forth by the student. Menu and restaurant are organized, colorful, and very creative.
Time Management

Poor

Not completed on time.
Fair
Good
Excellent

Presented on the day due.
Team work - Evaluation

Poor

Members of the group quit the project, argued regularly and could not work out differences.
Fair

Team members had conflict but were able to work out differences with teachers help. Conflict occurred on a daily/regular basis throughout the project.
Good

Team members felt they were valued only for certain parts of the project. No major conflict occurred. Minor conflict was resolved with teacher's help.
Excellent

Team members felt valued for their efforts and abilities. No major conflict occurred. Members were positive and used constructive criticism to work through issues of the project.
Equality of Work - Evaluation

Poor

All the project requirements were completed by one person. Others did little or nothing
Fair

All requirements of the project were done by 2 people. Others did little or nothing
Good

Project requirements were done by most of the group. One person did little or nothing
Excellent

All requirements of the project were shared by all the members of the group. Equal sharing of responsibilities were evident.



Keywords:
  • Food truck and restaurant


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